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VIPKID is seeking an Influencer Marketing Manager to lead creator partnership campaigns and drive brand awareness through influencer collaborations.
You will own the full lifecycle of influencer marketing campaigns: developing creator briefs aligned with brand messaging and campaign objectives, sourcing and negotiating with creators and influencers, and managing all contractual and operational details including fees, deliverables, timelines, and revisions. You'll coordinate with agencies, MCNs (multi-channel networks), production partners, and other external stakeholders to execute campaigns seamlessly.
Key responsibilities include reviewing creator content from draft to final version with clear, actionable feedback; managing campaign tracking systems including creator-specific links, promo codes, and posting status; and analyzing campaign performance to extract insights for continuous improvement. You'll handle campaign settlements and payment processes, manage creator participation in offline events and brand activations, and support whitelisting and other creator partnership initiatives.
This role requires strong cross-functional coordination skills to manage schedules, deliverables, feedback, and revisions across multiple stakeholders. You'll be hands-on with contracts and settlements, reviewing and understanding key contract terms independently.
REQUIREMENTS:
- 3–6 years of experience managing influencer, creator, or partnership campaigns
- Hands-on experience sourcing creators and negotiating campaign terms directly
- Demonstrated ability to write creator briefs from scratch (not just executing briefs provided by others)
- Experience managing agencies, MCNs, or other external creator partners
- Strong communication and coordination skills across multiple stakeholders
- Hands-on experience with contracts and settlements; ability to review and understand key contract terms
- Data-driven mindset with experience reviewing campaign performance and applying learnings to future campaigns
NICE TO HAVE:
- Experience in parenting, education, kids, or other family-focused categories
- Experience with commerce or live commerce, including sales links, promo codes, and settlement processes
- Background working at an influencer marketing agency, MCN, or creator management company
- Experience working with English-speaking creators or partners
