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Salary: USD 150,000 - 190,000 / annual
Fal is building the generative media ecosystem powering the next generation of AI products. The company provides infrastructure, tools, and model access that enable teams to move from idea to production at scale. Fal is seeking an Influencer Marketing Manager to build and own the company's influencer and UGC program.
In this role, you will manage the influencer and UGC strategy end to end, from identifying and sourcing creators through relationship building, partnership negotiation, content review, and measurement. You'll build a curated network of creators, AI filmmakers, designers, and creative technologists who are genuinely excited about fal's mission. The focus is on quality over quantity—developing long-term relationships with creators who become recurring collaborators and authentic advocates rather than pursuing volume-based approaches.
Key responsibilities include:
- Developing and executing fal's influencer and UGC strategy
- Sourcing and building relationships with creators across the AI, filmmaking, design, and creative technology spaces
- Managing creator partnerships end to end, including outreach, briefing, negotiation, content review, and performance measurement
- Activating creators around product and model launches with early access, sponsored projects, and original concepts
- Maintaining a high creative bar across all partnerships and content
- Building repeatable systems for sourcing, contracting, tracking, and measuring creator partnerships
- Identifying and amplifying strong creator content
This role sits on the Marketing team and works closely with external partners. You should have exceptional creative taste, strong instincts for creator-brand fit, and the judgment to prioritize quality and originality over follower counts.
REQUIREMENTS:
- Proven experience building and running influencer, creator, or UGC programs end to end
- Exceptional creative taste and high standards for quality across creators, concepts, and content
- Deep familiarity with internet and creator culture across X, TikTok, Instagram, and YouTube
- Strong understanding of generative media and the emerging AI creator ecosystem
- Direct experience sourcing, briefing, negotiating with, and managing creators
- Strong instincts for creator-brand fit and ability to prioritize quality and originality over volume
- Experience managing creator budgets, contracts, usage rights, whitelisting, and paid partnerships
- Highly organized, resourceful, and comfortable managing multiple partnerships simultaneously
NICE TO HAVES:
- Existing network across generative AI, AI filmmaking, design, or creative technology
- Experience with affiliate programs, whitelisting, or partnership ads
- Background as a creator or on the talent/management side
