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Carma is redefining how people buy cars. We're seeking an experienced Head of Sales to lead our sales function through its next stage of growth, reporting to the Director of Customer Experience.
You will be responsible for building and continuously improving our sales strategy, operating model, systems, and team capability to maximize sales performance while delivering an exceptional customer experience. This is a highly visible leadership role combining strategic thinking with hands-on execution.
Key Responsibilities:
- Lead Carma's sales function to deliver strong conversion performance, sustainable growth, and exceptional customer outcomes
- Develop and execute sales strategies that maximize vehicle deliveries, conversion rates, finance penetration, trade-in uptake, and customer satisfaction
- Build and continuously improve the end-to-end sales journey, identifying opportunities to optimize customer engagement, sales processes, and team effectiveness
- Use data, reporting, and customer insights to drive decision-making, improve performance, and uncover new growth opportunities
- Design and refine sales operating models, team structures, incentive programs, and performance frameworks that support scale
- Partner closely with Marketing to improve lead quality, customer acquisition, and full-funnel conversion performance
- Collaborate with Product and Technology teams to enhance systems, workflows, and sales productivity
- Build, coach, and develop a high-performing sales team through strong leadership, accountability, and capability development
- Drive a culture of continuous improvement by leveraging technology, automation, AI, and best-practice sales methodologies
- Act as a senior leader within the business, contributing to strategic planning, cross-functional initiatives, and Carma's long-term growth objectives
You'll work closely with senior leaders across Customer Experience, Marketing, Product, and Technology to ensure our sales function is scalable, data-driven, and positioned to support Carma's ambitious growth plans.
Requirements:
Essential:
- 8+ years' experience in sales leadership roles with a proven track record of improving conversion performance and delivering strong commercial outcomes
- Experience within B2C or B2SMB environments, particularly those involving shorter sales cycles and high-consideration purchases
- Strong strategic thinking combined with a hands-on, execution-focused leadership style
- Demonstrated success designing and optimizing sales operating models, performance frameworks, incentive structures, and capability programs
- Strong analytical capability with the ability to interpret data, identify trends, and translate insights into action
- Experience leading teams within fast-paced, high-growth, scale-up, or startup environments
- Exceptional coaching, leadership, and performance management skills
- Strong stakeholder management capabilities with the ability to influence and collaborate across multiple functions
- Commercial acumen with the ability to align sales strategy to broader business objectives
- Experience leveraging CRM platforms, sales technologies, automation, and AI-enabled tools to improve performance and efficiency
Highly Regarded:
- Experience leading phone-based or inside sales teams of 15+ team members
- Experience partnering closely with Product and Technology teams to improve systems, workflows, and operational effectiveness
- Experience within automotive, finance, property, solar, or other high-consideration purchasing environments
- Experience working closely with Marketing teams to develop customer acquisition and conversion strategies
