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Salary: USD 350,000 - 425,000 / annual
Asana is seeking a Head of Research to lead a high-impact, mixed-method research practice spanning UX Research and Quantitative Market Research (QMR). This is a pivotal leadership role that will build and scale the research function to generate actionable understanding of users and their unmet needs, directly informing product strategy and business decisions.
In this role, you will:
- Define and own the research agenda mapped to the company's highest-priority product and business questions, setting standards for how insights translate into decisions from framing through synthesis, storytelling, and follow-through.
- Champion a mixed-method approach—selecting qualitative, quantitative, or combined methods based on strategic questions—and serve as a thought partner to Design, Product, Data Science, and Engineering leadership.
- Lead and unify a combined UX Research and Quantitative Market Research function, ensuring coordinated methodology and a holistic view of user and market insight.
- Hire, develop, and retain a high-performing team across experience levels, cultivating a culture of craft, curiosity, accountability, and mentorship.
- Lead the adoption and operational guidelines of modern AI tools to increase research velocity and coverage without sacrificing rigor.
- Own the strategy and facilitation of the Beta program to build structured design partnerships with key customers that foster actionable feedback and co-development.
- Define and maintain a company-wide usability framework embedded into the development process to ensure quality is continuously assessed.
- Build scalable research operations across tooling, panel management, knowledge management, and recruitment infrastructure to prioritize resources effectively.
The role is based in the San Francisco office with an office-centric hybrid schedule. Standard in-office days are Monday, Tuesday, and Thursday, with flexibility on Wednesdays and Fridays depending on work type and team partnerships.
REQUIREMENTS:
- Proven experience leading and scaling user research teams in a complex product environment, with deep expertise in qualitative and quantitative mixed-method research.
- Demonstrated track record of connecting user and market insights directly to product strategy, roadmap decisions, and business outcomes.
- Background navigating complex B2B or B2B2C contexts with multiple user types and cross-functional stakeholder audiences.
- Strong executive presence with ability to distill complex findings into clear, compelling narratives for cross-functional leadership.
- Proven ability to build operational infrastructure, recruitment frameworks, and team structures from the ground up.
- Demonstrates curiosity about AI tools and emerging technologies, with willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
- Familiarity with AI tools and their evolving role within product landscapes and research methodologies.
