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Salary: USD 248,000 - 341,000 / annual
Faire is a technology wholesale platform connecting independent retailers globally with products from around the world. The company operates a two-sided marketplace serving both retailers and brands, powered by technology, data, and machine learning.
You will lead Faire's paid marketing function as Head of Paid Marketing, owning strategy, budget, and measurement across all paid channels including search, social, affiliates, display, audio/podcasts, and video/CTV. This is a hands-on leadership role where you will drive efficient customer acquisition and retargeting at scale in service of ambitious global growth goals.
Key responsibilities include:
- Own and scale global paid acquisition across both marketplace sides (retailers and brands) to $xxM annually while hitting target payback/efficiency thresholds; serve as primary executive stakeholder for paid performance
- Define and communicate paid's long-term strategic roadmap to executive stakeholders; build resourcing and investment framework to address channel consolidation, global competition, customer TAM, and brand awareness
- Build best-in-class retargeting/remarketing program to drive incremental marketplace GMV and re-engage lapsed retailers and brands
- Diversify paid channel mix by testing and scaling new channels beyond core offerings, with clear incrementality evidence and Finance & Strategy alignment
- Build measurement and attribution infrastructure (incrementality testing, MMM, multi-touch attribution) to make confident investment decisions in upper-funnel and brand media
- Hire, coach, and retain a paid marketing team recognized as best-in-class; establish AI practices including self-serve workflows that transform and automate core paid marketing processes
- Partner closely with Creative and Product leads to build high-velocity A/B testing process spanning creative messaging, customer needs, and user segmentation
- Partner with Engineering leadership to harden data pipelines paid depends on (tracking, tagging, feeds, attribution); audit and onboard external vendors/agencies
The role offers hybrid work (3 days per week in office: Tuesdays, Thursdays, and one flex day) with flexibility to work remotely up to 4 weeks annually.
Requirements:
- 12+ years of experience in performance/paid marketing with deep, hands-on expertise across paid search, paid social, affiliates, display, and CTV/video
- Track record scaling paid acquisition budgets (8-9 figures annually) while hitting efficiency/payback targets in a fast-growing company
- Superb written and oral communication skills; able to represent performance, risk, and opportunity crisply to senior leadership
- Proven track record partnering with creative and product teams to build high-velocity A/B testing culture across core and experimental channels
- Proven people leader who has hired, developed, and scaled high-performing paid marketing team; comfortable operating as both strategic leader and hands-on operator
- Fluent in measurement/attribution methodology (incrementality testing, MMM, multi-touch attribution) and comfortable partnering with data science/analytics on experiment design
- Experience using AI to automate and scale paid marketing testing and operations (creative testing, audience testing, bidding signal testing, keyword signal testing) — treats this as how team runs day-to-day, not a nice-to-have
- Experience evaluating, onboarding, and managing external MarTech vendors or agencies
- Exemplary budget ownership with strong partnership with Finance teams to define forecasting and performance narrative across multiple channels and audience segments
- Comfortable operating with ambiguity in fast-growing, evolving organization
- Excited and authentically motivated by Faire's mission
- Genuine, empathetic, humble, and kind team player and cross-functional collaborator
Bonus qualifications:
- Experience leading brand awareness or upper-funnel campaigns
- Experience in two-sided marketplaces or with products aimed at small business owners
- Experience leading international/global paid marketing at a public company
- Strong opinions on creative messaging and brand aesthetic
- Experience partnering with Engineering to harden data pipelines and tracking infrastructure
