SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 215,000 - 290,000 / annual
Vibe.co is building the infrastructure to unlock streaming TV as a performance marketing channel. The company provides an all-in-one Audience First Streaming TV Advertising solution combining hyper-targeted audience segmentation, AI-powered insights, real-time campaign optimization, and incrementality measurement. Trusted by over 10,000 brands reaching 120+ million households, Vibe hit $100M ARR in under two years and is backed by top-tier investors including Hedosophia, Elaia, and board members from Disney and Coca-Cola.
As Head of Marketing Science, you will be the first hire in this new function, reporting to the VP of Product. You will build and lead the Marketing Science team from the ground up, representing the data side of client relationships and bridging Vibe's technical capabilities with client business outcomes. You will work closely with Sales, Client Success, Product, and directly with clients and measurement partners.
Key responsibilities include:
**Measurement Strategy & Frameworks:** Define Vibe's measurement strategy and move clients along the measurement maturity curve. Build scaled frameworks for Conversion Lift, Geo Lift, MTA, MMM, and Brand Lift. Own client-side measurement logic ensuring statistical soundness. Partner with Product and Data Engineering to automate measurement frameworks into the platform.
**Partnering & Influence:** Manage executive relationships with measurement partners like AppsFlyer and Adjust. Lead presentations with client leadership translating complex data into clear recommendations. Design proof-of-concept tests with Sales to unlock budget from skeptical prospects. Resolve data discrepancies between Vibe and client data with transparency.
**Hands-On Analysis:** Dive into SQL and raw data to troubleshoot underperforming accounts. Design A/B tests and lift studies isolating what drives results. Separate correlation from causation in real-time programmatic environments. Publish vertical-specific insights for Sales and Marketing to educate the market.
**Team Building & Scale:** Hire and develop a team of Data Analysts and Marketing Science managers. Coach the team on statistical rigor and storytelling with data. Build playbooks for campaign performance that Sales and CS teams can reuse. Shape how the Marketing Science team scales alongside revenue growth.
Vibe operates on three core values: Impact, Ambition, and Urgency. The role offers hybrid flexibility (3x/week in NYC's Flatiron District), comprehensive health coverage, 401(k) matching, unlimited PTO, paid parental leave, and annual team offsites.
**Requirements:**
- 6-7+ years in ad tech/performance marketing at a major platform or measurement company, with fluency in MMPs, pixels, post-backs, and attribution windows
- Hands-on experience running Incrementality, Conversion Lift, Geo Lift, MMM, or MTA studies
- Strong SQL skills and hands-on data exploration; player-coach mindset, not just management
- Track record presenting data-driven recommendations directly to senior client stakeholders, using numbers to defend budget and drive revenue
- Experience building a team: hiring, coaching, and scaling analysts
- Ability to structure ambiguous client challenges into clear analytical projects with actionable next steps
**Nice to Haves:**
- Known and connected in the measurement or performance marketing space
- Existing relationships with measurement partners or industry contacts
