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Wayve is seeking its first Head of Marketing to define and lead global marketing strategy for its AI Driver autonomous driving technology. You will translate company and commercial objectives into clear market positioning, compelling product narratives, and integrated programs that build trust and drive adoption among automotive, technology, and mobility partners.
Reporting to the VP of Marketing Communications, you will lead product marketing, brand strategy, partner co-marketing, digital marketing, website, content, events, and conferences. You will initially manage a team of approximately four people spanning product marketing, digital, marketing operations, design, and web, while collaborating closely with the Head of Communications and leaders across Product, Commercial, Policy, and Partnerships.
Your responsibilities include:
- Defining Wayve's global marketing strategy across AI Driver, Robotaxi, automotive/OEM, and safety audiences, connecting business priorities to clear audiences, positioning, programs, and measurable outcomes
- Owning product positioning and messaging, translating complex AI and autonomous-driving technology into differentiated, technically credible, and commercially relevant narratives
- Building trust through evidence-led content, demonstrations, customer stories, and integrated campaigns
- Establishing and consistently applying brand strategy across campaigns, digital channels, experiences, and partnerships
- Leading partner co-marketing with automakers, mobility platforms, and technology partners
- Owning digital marketing strategy, website, and content engine, using data to improve reach, engagement, and conversion
- Setting strategy for conferences and experiential marketing
- Building integrated marketing plans with Communications while maintaining clear ownership boundaries
- Leading, coaching, and developing the marketing team with clear priorities and decision rights
- Creating transparent operating plans, budgets, KPIs, and reporting
- Working across Product, Commercial, Partnerships, Policy, Communications, and regional teams
- Remaining hands-on in a fast-moving environment, personally shaping positioning and strategy
Wayve is building the leading AI platform for autonomous driving using an end-to-end AI approach that enables vehicles to learn from real-world experience. The company operates a hybrid working model with main hubs in London, Sunnyvale, Yokohama, Herzliya, Vancouver, and Leonberg.
QUALIFICATIONS & REQUIREMENTS:
- Senior marketing leadership experience in a complex, trust-sensitive category such as autonomous technology, enterprise technology, AI, platform businesses, or fintech
- Strong product-marketing and narrative-strategy capabilities, with evidence of translating highly technical products for commercial partners and consumers
- Demonstrated experience building a category and brand across integrated channels, ideally with constrained budgets
- Successfully delivered partner co-marketing with major global organizations while protecting a clear standalone brand position
- Strong digital, website, content, and integrated-campaign capabilities supported by meaningful measurement
- Commercially minded approach connecting customer needs, routes to market, and partnerships with adoption and business growth
- Hands-on scale-up leadership experience: setting strategy, managing senior stakeholders, coaching small teams, and driving execution through ambiguity
- Sound judgment, strong executive communication, and ability to make clear decisions and constructive recommendations
- Collaborative, low-ego leadership style and ability to work effectively alongside Communications and senior technical and commercial stakeholders
- Plus factors: experience in autonomous vehicles, mobility, or automotive technology; building challenger brands against larger competitors; marketing internationally across B2B, partner, and consumer audiences; developing marketing organizations and teams during rapid growth
