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Brightwheel is the largest and fastest-growing platform in early education technology, trusted by millions of educators and families. The early education market is a $175B opportunity that remains underserved by modern technology. Brightwheel is a three-time Cloud 100 company backed by top investors including Addition, Bessemer, Emerson Collective, Lowercase Capital, Notable Capital, and Mark Cuban.
As Head of Marketing, you will own the full marketing function—brand, demand generation, lifecycle, and product marketing—at a company that has become the category leader in early education technology. You will have direct accountability for pipeline contribution and revenue impact.
Key responsibilities include:
- Own the complete marketing function with accountability for pipeline and revenue outcomes
- Build the marketing function and operating model from first principles, rethinking how brand, demand gen, lifecycle, and product marketing should operate in an AI-native company
- Create and scale the demand generation engine that sources qualified pipeline for Sales across SMB and mid-market segments
- Lead and develop a high-performing marketing team, using AI as a structural multiplier for content creation, attribution modeling, and campaign optimization
- Define and evolve Brightwheel's brand positioning, market narrative, and category strategy to drive awareness and trust with childcare operators
- Partner with Sales and RevOps to align GTM strategy, pipeline targets, and go-to-market motions; lead product marketing launches, messaging, and sales enablement
You will work with a distributed team across every US time zone, with select offices in the US and internationally. The company emphasizes a customer-focused culture and leadership principles centered on impact and execution.
Requirements:
- Led marketing as VP or Head of Marketing at a high-growth B2B SaaS company, managing managers and a team of 10+ across brand, demand gen, lifecycle, and product marketing
- Demonstrated genuine AI fluency: re-engineered marketing workflows using AI with documented efficiency and quality gains (AI score of 3 or 4 required)
- Built and scaled demand gen engines from scratch with measurable impact on pipeline, CAC, and payback period
- Partnered closely with Sales and RevOps in a high-velocity GTM environment with shared pipeline accountability and tight SLA agreements
- Built, developed, and retained elite marketing talent as a manager of managers, with a track record of building high-performance cultures through clear expectations and feedback
Not a fit if you are primarily a brand or comms leader without demand gen and revenue ownership; haven't fundamentally changed how your team operates using AI; have only managed individual contributors; come exclusively from agency backgrounds without in-house B2B or B2C SaaS GTM accountability; need a fully built playbook or prefer maintenance-mode teams; or prefer to operate at altitude only without diving into execution details.
