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Salary: USD 180,000 - 245,000 / annual
CloudKitchens is transforming the food delivery industry by converting underutilized properties into smart kitchens that help restaurateurs succeed in online food delivery. The company operates across the US and Canada, serving everyone from first-time entrepreneurs to global quick-service restaurant chains.
You will lead growth and marketing strategy for CloudKitchens across the US and Canada. This is a hands-on leadership role where you'll own the paid acquisition strategy, manage an eight-figure annual media budget, and drive aggressive customer acquisition targets. You'll be equally comfortable with creative strategy and deep quantitative analysis, optimizing campaigns across Meta (Facebook and Instagram) and Google while exploring emerging channels like YouTube, TikTok, and influencer partnerships.
Key responsibilities include:
- Defining and owning paid acquisition strategy and targets for US and Canada markets
- Allocating and optimizing ad spend across channels with focus on CAC economics
- Managing paid campaigns across Meta and Google, coordinating with agencies and contractors
- Driving creative performance through testing and scaling
- Analyzing conversion funnel metrics, identifying drop-offs, and optimizing end-to-end flows
- Partnering with Sales on lead quality and conversion improvement
- Collaborating with PLG and GTM teams on growth levers and messaging
- Supporting product launches and messaging initiatives
- Exploring and scaling new acquisition channels with a dedicated experimentation budget
- Building, hiring, and mentoring a high-performing growth marketing team
The role is based in the Los Angeles office with five-day-per-week onsite work required.
REQUIREMENTS:
- 10+ years of experience in performance marketing or growth marketing
- Experience managing $8M+ annual paid media budgets
- Deep expertise in Meta Ads (Facebook and Instagram) and Google Ads
- Strong quantitative and analytical skills; background in mathematics or economics is a plus
- Strong understanding of funnel optimization and CAC economics
- Experience in high-growth startups or scaleups
- Experience managing agencies, contractors, and teams
- Bachelor's degree
STRONG CANDIDATES MAY ALSO HAVE:
- Understanding of B2B customer acquisition funnels, particularly for SMBs
- Track record of high-volume SMB customer acquisition, including Meta-first strategies
- Experience running ABM campaigns
- Experience at fast-paced, high-volume companies with short B2B sales cycles (hospitality, food and beverage, services, logistics, real estate)
- Experience with D2C or consumer performance marketing at scale
- Experience opening up and scaling new paid and organic channels
