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Blockchain.com, a leading global crypto platform with 90+ million wallet holders and $1 trillion in facilitated transactions, is seeking a Head of Institutional Marketing to lead marketing efforts for its Blockchain Institutional business vertical.
You will own the full marketing strategy and execution for the institutional segment, working closely with the sales team and CMO to scale growth. Key responsibilities include:
• Go-to-Market Strategy: Define target audiences, create compelling marketing collateral, and execute channel distribution strategies tailored to sophisticated institutional crypto buyers.
• Lead Generation: Develop and execute independent lead generation campaigns to fuel the institutional sales pipeline.
• Thought Leadership & Content: Oversee best-in-class content creation that resonates with institutional clients, positioning Blockchain.com as a trusted voice in crypto.
• CRM & Nurture Campaigns: Partner with the institutional sales team to design and optimize nurture sequences and lead qualification workflows, driving pipeline velocity.
• Event Marketing: Lead global promotional activities at industry events, manage event collateral, and coordinate logistics for Blockchain.com's presence.
• Marketing Leadership: Serve as a visible leader within the marketing organization, driving coordinated action across functions and reporting to the CMO.
You will be based in the London office with a mandatory four-day in-office presence per week. The role offers flexibility to work remotely from anywhere up to 20 days annually.
REQUIREMENTS:
• Crypto-native expertise: Deep familiarity with crypto products and comfort pitching to sophisticated institutional audiences.
• Relentless, vocal leadership persona: Ability to thrive in a competitive, fast-moving environment and hold your own in challenging conditions.
• Marketing operations excellence: Demonstrated track record operationalizing the marketing-to-sales pipeline with measurable results.
• Event management experience: Proven ability to organize and execute events of varying scales, from community-focused gatherings to large industry conferences.
• Attention to detail: Perfectionist mindset with obsession over brand consistency and quality execution.
• Strong communication and interpersonal skills: Comfortable engaging with customers, prospects, and community members.
• Passion for crypto and its future impact on global finance.
