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MNTN is seeking a Head of Industry to build and grow its Restaurant, Automotive, and Travel verticals within the Emerging Verticals business unit. This is a hands-on leadership role focused on identifying market opportunities, developing go-to-market strategies, and leading Vertical Leads as they establish MNTN's presence in new markets.
You will own strategy and new-business revenue performance across assigned emerging verticals, identifying where MNTN has the strongest opportunity to compete and scale. Key responsibilities include building comprehensive go-to-market plans for each vertical (target customers, positioning, sales narratives, growth paths), leading and developing Vertical Leads to build accountable teams and create new sales motions, and establishing MNTN's industry presence through strong relationships and direct involvement in high-value opportunities.
You'll transform early customer wins and market insights into repeatable playbooks that strengthen MNTN's approach and enable scaling. You'll partner closely with Customer Success leadership to connect pipeline generation, new-business sales, customer outcomes, and expansion opportunities. You'll also establish strong forecasting, pipeline management, and performance discipline while using market potential and customer feedback to guide investment decisions.
Success is measured by emerging verticals delivering against new-business revenue goals with a clear path to sustainable growth, MNTN earning credibility and traction in developing markets, early wins becoming customer proof points and stronger sales stories, Vertical Leads building accountable teams with healthy pipelines and accurate forecasts, Sales and Customer Success operating with clear ownership and connected strategy, and MNTN making smarter investment decisions based on market signals and revenue potential.
Requirements:
- 10+ years of experience in digital advertising, media sales, AdTech, or consultative SaaS sales, including significant sales leadership experience
- Track record of entering new markets, developing emerging customer segments, or building new revenue motions from the ground up, ideally within Restaurants, Automotive, and/or Travel
- Experience leading leaders and developing sales teams in environments where the playbook is still evolving
- Strong commercial judgment and ability to assess market potential, prioritize opportunities, and decide where to invest
- Deep knowledge of performance marketing, digital advertising, media buying, and full-funnel measurement
- Experience turning market insights and early customer wins into positioning, playbooks, and sales motions that scale
- Ability to build credibility with senior advertisers, industry partners, and internal leaders
- Operational discipline across forecasting, pipeline management, deal strategy, and performance management
- Strong cross-functional instincts and experience aligning teams you influence but don't directly lead
- Builder mindset: energized by white space, comfortable testing and learning, able to turn momentum into a business
