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Hilo by Aktiia is a venture-backed healthtech scale-up ($96M raised) building the world's only medically accurate, cuffless, continuous blood pressure monitor for daily use. The device is clinically validated, CE Marked as a Class IIa medical device, and available in 12 countries; the US launched in July 2026. High blood pressure causes 18M deaths annually, and Hilo is addressing this massive health burden with consumer-focused technology.
As Head of US Market, you will own the complete US commercial strategy and serve as Hilo's primary on-the-ground representative in the US. You will drive local B2C execution across paid media, PR, KOLs/influencers, affiliates, newsletters, social media, and Amazon. You will own the end-to-end US customer experience by partnering cross-functionally with Product, App, Website, Operations, and Customer Support to identify and remove friction, improving conversion, retention, and satisfaction.
You will carry significant budget responsibility for the US market and be accountable for commercial performance. You will act as Hilo's brand ambassador in the US, representing the company at industry events, press, and partner conversations. You will also support B2B and partnership efforts as a local spearhead for clinics, hypertension specialists, and payer/employer partners, while core ownership sits with the Hilo Professional team.
The ideal candidate has experience helping grow a business with meaningful budget responsibility, demonstrating an entrepreneurial and self-starter mindset. You should have a track record from a top-tier company or team, with demonstrated experience taking a product to market and scaling it through high-growth stages—spanning awareness, distribution, pricing, CAC, and retention across both marketing and sales. You possess a strong execution mindset, lead with data rather than narrative, and have strong executive communication skills to influence senior stakeholders and represent the business in high-impact settings. Established relationships with key stakeholders across the US healthcare, medtech, or wellness ecosystem are valuable.
Success looks like making Hilo the #1 voice in the US blood pressure conversation, growing US into a sizable portion of global sales with steady volume growth against target CAC, establishing a strong local presence for B2B momentum, and delivering a frictionless US customer experience with tangible improvements in conversion and satisfaction.
The role is remote-first but requires US-based presence (preferably East Coast), authorization to work in the US, and regular travel to events, KOL meetings, and partner conversations. Minimum half-day working hours overlap with the European-based team (CET) is required, plus quarterly travel to team and business events.
