SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 207,000 - 243,000 / annual
Asana is seeking a Head of Global Campaigns to own and lead the company's global demand generation strategy and pipeline engine. This is a leadership role reporting into the Marketing function, responsible for defining and executing Asana's full-funnel demand programs across enterprise and commercial segments.
Key Responsibilities:
- Define and own global demand generation strategy for corporate and enterprise segments, setting and tracking marketing-sourced pipeline targets, MQLs, SQOs, conversion rates, and campaign ROI
- Architect integrated multi-channel programs that move buyers from problem identification to purchase, with focus on enterprise buying committees (CIOs, COOs, Heads of IT, Ops leaders)
- Build and operate always-on demand programs alongside campaign-specific bursts for product launches, vertical pushes, and key buying seasons
- Partner with content and product marketing to ensure campaigns are anchored in differentiated messaging across Asana's core GTM pillars (Operations, Marketing, IT/AI, Agencies)
- Lead ABM strategy targeting highest-priority accounts, deploying intent-driven ABM platforms and optimizing account penetration and pipeline velocity
- Define attribution models and reporting frameworks that provide clear visibility into marketing's contribution to new logo acquisition and pipeline
- Bring an AI-first approach to demand generation workflows, utilizing automation for campaign launches, optimization, content personalization at scale, and reporting
- Lead, develop, and scale a high-performing demand generation team, establishing demand gen pods to drive cross-functional alignment
The role is based in Asana's San Francisco office with a hybrid schedule: standard in-office days are Monday, Tuesday, and Thursday. Most employees have the option to work from home on Wednesdays, with Friday flexibility depending on work type and team partnerships.
Requirements:
- Extensive experience in B2B demand generation with proven track record in enterprise SaaS owning marketing-sourced pipeline targets across AMER, EMEA, and APJ
- Proven capability in building or materially scaling a demand generation function during significant company growth, category shift, or platform repositioning
- Deep hands-on expertise with ABM platforms (such as 6sense or Demandbase) and executing programs against multi-stakeholder buying committees with long sales cycles
- High technical and analytical proficiency with GTM tools such as Marketo, Salesforce, and BI/attribution tools (e.g., Tableau)
- Data-driven decision-maker fluent in MQL-to-SQO conversion, pipeline velocity, and multi-touch attribution, with strong ability to build performance-based business cases
- Experienced people leader who thrives as a cross-functional collaborator, aligning diverse global stakeholders around shared pipeline goals
- Strategic thinker with distinct perspective on how AI agents change enterprise buying behavior, with experience marketing comprehensive platforms or operating layers rather than standalone point solutions
- Demonstrates curiosity about AI tools and emerging technologies, with willingness to learn and leverage them to enhance productivity and decision-making
