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Confido is an AI infrastructure platform serving 200+ CPG brands (including OLIPOP, Simple Mills, Dr. Squatch, Tropicana) to manage finance, accounting, sales, and operations. The company is growing 5x year-over-year with a small team in NYC.
As Head of Foodservice, you will lead Confido's strategy and execution in the foodservice channel. Foodservice brands struggle with visibility into who's buying their products and connecting that activity to revenue owed and spending. You'll transform that visibility into automated order-to-cash processes, better trade planning, and recovered revenue.
You will work across three core areas:
**Product & Engineering:** Shape the foodservice roadmap with Product and Engineering teams. Set business priorities, validate designs, and ensure Confido solves the most critical foodservice challenges. Turn foodservice processes into clear product requirements spanning integrations, pricing, billback validation, contracts and bids, GPO programs, accruals, and forecasting. Synthesize customer feedback and market intelligence into actionable product insights.
**Customers:** Lead discovery and design sessions with foodservice brands across AR, deductions, trade, sales, and operations functions. Guide customers through foodservice implementation on Confido and train brands on managing their foodservice business in the platform. Act as the go-to foodservice expert, partner with Customer Success on QBR messaging, and address escalations involving complex foodservice problems.
**Go-to-Market:** Be Confido's voice in foodservice with customers, prospects, partners, and at industry events. Collaborate with sales and marketing on discovery calls, deal support, content, and webinars. Track shifts in how brands, distributors, and GPOs price, plan, and operate, and translate those insights for the broader team.
**Requirements:**
Must Have:
- 7+ years of hands-on foodservice experience at a CPG manufacturer, broker, distributor, or GPO in trade, revenue management, sales operations, deductions, or finance
- Deep knowledge of foodservice pricing and contracts across distributors, operators, and GPOs
- Working knowledge of GPOs and foodservice management companies (Compass/Foodbuy, Sodexo, Aramark/Avendra, Premier, HPSI)
- Strong cross-functional communication skills, equally comfortable with customer finance leads, distributor partners, and product managers
- Strategic thinking about where the foodservice channel is headed and how technology should evolve
- Ability to translate business processes into product requirements and work closely with engineers
- Willingness to work at NYC headquarters 5 days per week
Nice to Have:
- Functional expertise in a specific foodservice segment (Restaurants, K-12, College & University, Healthcare, Workplace Dining, Lodging, Travel & Recreation, Military & Government)
- Experience with foodservice TPM, contract management, or deduction software
- Familiarity with foodservice data sources (distributor depletion reports, Meal Ticket, CREST)
