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Zip is an AI-powered enterprise procurement platform trusted by leading companies including T-Mobile, OpenAI, AMD, Mars, and Dollar Tree. The company has processed over $500 billion in spend and saved customers over $8 billion. Backed by top-tier investors including Tiger Global, Y Combinator, and others, Zip has raised $371 million at a $2.2 billion valuation.
You will lead Zip's go-to-market marketing strategy across the EMEA region as Head of EMEA Marketing. This is a strategic, hands-on leadership role where you'll set the regional marketing vision, adapt the global playbook to local market realities, and build the field engine that drives sales success across EMEA.
Key responsibilities include:
- Owning the EMEA marketing strategy by building a regional plan grounded in market and cultural nuances, aligned to business goals and built to scale
- Localizing global content, assets, webinars, ads, and event formats for EMEA markets, adjusting for language, market maturity, buying behavior, and local business culture
- Leading field and event programs including hosted events, sponsorships, webinars, and community events that generate pipeline and build customer/partner relationships
- Driving pipeline generation with EMEA sales leadership through sponsorships, field events, executive dinners, direct mail, ABM programs, and custom experiences
- Partnering with Product Marketing, Corporate Marketing, and Growth Marketing to ensure campaigns feel consistent globally and relevant locally
- Building shared GTM calendars, campaign overviews, and enablement materials that keep sales aligned and informed
- Measuring and optimizing program impact on pipeline generation, deal progression, and closed-won revenue
- Managing the EMEA marketing budget to maximize pipeline and revenue impact
The ideal candidate has run field and regional marketing at a senior level, understands how to localize a global brand while preserving its core value, and can turn a marketing budget into quality pipeline.
QUALIFICATIONS:
- 10+ years of field, event, or regional marketing experience, including senior or leadership experience, ideally in B2B SaaS or enterprise environments at recognized brands
- Track record of setting regional marketing strategy, not just executing against someone else's plan
- Experience localizing marketing programs, content, or campaigns for multiple countries or markets, with real understanding of regional and cultural nuance across EMEA
- Proven ability to plan and run flagship conferences, executive dinners, and third-party sponsored trade shows
- Results-driven mindset with track record of tying field and event programs to pipeline and revenue outcomes
- Comfort managing a regional budget and making trade-offs to maximize ROI
- Excellent cross-functional collaboration skills with experience aligning sales, marketing, and customer success around a shared plan
- Exceptional project management skills and ability to juggle multiple markets, priorities, and stakeholders
- Willingness to travel across EMEA for events as needed (up to 40%)
