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Salary: USD 235,000 - 310,000 / annual
Adyen is a leading financial technology platform providing payments, data, and financial products for enterprise customers including Meta, Uber, H&M, and Microsoft. We are seeking a strategic and results-driven Head of Demand Generation to lead and scale demand generation efforts across North America.
This is a critical leadership role responsible for driving significant year-over-year growth in qualified pipeline and shaping go-to-market strategy across priority verticals and enterprise accounts. You will be a senior stakeholder in developing GTM strategy alongside Marketing, Sales, BDR, and Partnerships leadership, translating business priorities into integrated plans for creating, capturing, and converting enterprise demand.
Key responsibilities include:
- Building and scaling a demand generation engine that consistently creates qualified pipeline to support ambitious growth targets
- Partnering with Marketing, Sales, BDR, and Partnerships leaders to develop verticalized GTM plans
- Evolving account-based marketing (ABM) strategy and capabilities to create and accelerate demand across accounts, verticals, and buying groups
- Using data, market insights, and campaign performance to identify growth opportunities and optimize ROI
- Leading and developing a high-performing team of marketers focused on vertical-specific demand generation
- Establishing clear planning, measurement, forecasting, and accountability across verticals and programs
- Synthesizing and sharing campaign learnings, frameworks, and best practices to raise the bar for demand generation regionally and globally
You will report directly to the VP of Marketing, North America. This hybrid role is based in either our New York or San Francisco office. Adyen is an office-first company that values in-person collaboration. Travel up to 20% domestically and internationally is required.
Requirements:
- 12+ years of B2B marketing experience with focus on enterprise demand generation
- At least 4 years of team leadership experience
- Proven ability to build and scale existing foundations, identifying what works and developing systems, capabilities, and teams to scale
- Deep expertise in creating demand within complex enterprise accounts and orchestrating cross-functional teams (Marketing, Sales, BDRs, Partnerships)
- Ability to build deep domain knowledge, uncover unique buyer pain points, and translate insights into effective campaign strategies
- High data literacy with hands-on experience using marketing analytics tools to track full-funnel performance and optimize ROI
- Track record of leading demand generation teams with ability to create clarity, accountability, and evolve organizations as business grows
- Builder mentality with high autonomy, direct communication, speed, low ego, and openness to diverse perspectives
