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Salary: USD 160,000 - 200,000 / annual
Teal Health is transforming women's health by offering the first FDA-authorized at-home cervical cancer screening experience. The company has created an entirely new category and is now scaling to become synonymous with at-home cervical cancer screening while maintaining category leadership.
As Head of Brand, you will own Teal's brand and category strategy, establishing the company as the clear leader in at-home cervical cancer screening. This is a strategic and highly executional leadership role with full ownership of brand strategy, top-of-funnel awareness, and brand growth.
Key responsibilities include:
- Develop and execute brand and category strategy, differentiating Teal as the market evolves and competition enters
- Drive top-of-funnel awareness and brand growth to introduce millions of women to Teal and move them from awareness through understanding, trust, and preference
- Own the top-of-funnel channel mix and investment strategy across streaming/connected TV, video, audio, podcasts, creators, social, sponsorships, partnerships, OOH, experiential, and emerging channels
- Develop breakthrough integrated campaigns combining creative, distribution, and cultural relevance
- Lead creative strategy and brand storytelling, translating complex healthcare concepts into simple, memorable consumer narratives
- Create activations, partnerships, and cultural moments that make at-home screening feel mainstream
- Build trust and credibility at scale using clinical evidence, experts, customers, creators, and earned media
- Protect and evolve the Teal brand to ensure consistency and distinctiveness
- Connect brand to growth by partnering with Growth, Product Marketing, Communications, Lifecycle, Commercial, and Product teams
- Establish brand measurement and KPIs across awareness, consideration, trust, preference, branded search, direct/organic traffic, share of voice, and brand lift
- Own the brand marketing budget and optimize investment allocation
- Lead the external brand ecosystem including agencies, media partners, creators, and production teams
- Build the brand function for Teal's next stage, developing processes, capabilities, and team structure
The role reports to the VP of Marketing & Communications and is based remotely in the US with a preference for NYC or hybrid in San Francisco.
REQUIREMENTS:
- 10+ years of experience in brand marketing, integrated marketing, consumer marketing, or related roles, ideally helping build or scale a high-growth consumer brand
- Proven track record building brands people recognize and remember
- Owned meaningful awareness budgets and channel strategies
- Developed integrated campaigns across paid, owned, earned, creator, partnership, and experiential channels
- Exceptional creative instincts combined with strong commercial thinking
- Ability to introduce new ideas and behaviors to consumers and build trust for unfamiliar offerings
- Healthcare experience helpful but not required; ability to take complex concepts and make them simple, compelling, and culturally relevant is essential
- Both a builder and doer who can define strategy, rally people around it, and execute
