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OpenAI's ChatGPT Ads team is building the operating foundation for its advertising business. The Ads Strategy, Planning, and Operations team owns GTM systems, segmentation, coverage, planning, forecasting, business rhythms, sales programs, incentives, and scalable execution across advertisers, agencies, partners, resellers, and internal teams.
You will build the ChatGPT Ads reseller program from the ground up and design ecosystem programs that accelerate advertiser adoption, partner productivity, and revenue growth. This role defines how OpenAI works with resellers and ecosystem partners: partner segmentation, eligibility criteria, commercial models, operating models, onboarding, governance, and performance measurement.
Key responsibilities include:
- Design and build the reseller program, including partner segmentation, commercial model, operating model, onboarding, governance, and performance management
- Define the role of resellers and ecosystem partners across customer acquisition, activation, spend growth, market expansion, support, and scaled coverage
- Develop partner coverage and engagement models across advertisers, agencies, resellers, outsourced sellers, and other ecosystem participants
- Partner with Sales, Partnerships, Legal, Finance, Policy, Product, Marketing, Customer Success, Support, and Ads Ops to launch reseller motions
- Design ecosystem acceleration programs that drive advertiser adoption, partner-sourced growth, activation, retention, and incremental spend
- Build partner enablement, certification, launch readiness, and operating review mechanisms
- Develop reseller and partner incentive structures with clear eligibility, measurement, controls, ROI tracking, and guardrails
- Create program playbooks, partner scorecards, reporting cadences, escalation paths, and governance mechanisms
- Monitor program performance and recommend whether to scale, refine, or sunset specific reseller and ecosystem motions
- Ensure reseller and ecosystem programs reinforce user trust, platform integrity, financial discipline, and long-term advertiser value
Ideal candidates have 10+ years of experience in partner strategy, channel programs, reseller programs, sales strategy, revenue operations, business operations, or GTM program management. Meaningful experience in digital advertising, media, adtech, agency, marketplace, or platform businesses is essential. You should have built or scaled reseller, channel, agency, partner, or ecosystem programs from early design through execution. Strong program design skills, analytical rigor, and ability to work cross-functionally across Sales, Partnerships, Finance, Legal, Product, Marketing, Policy, and Operations are critical.
