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OpenAI's ChatGPT Ads team is building the operating foundation for its advertising business. The Ads Strategy, Planning, and Operations team owns GTM systems, segmentation, coverage, planning, forecasting, business rhythms, sales programs, incentives, and scalable execution across advertisers, agencies, partners, resellers, and internal teams.
You will build the ChatGPT Ads reseller program from the ground up and design ecosystem programs that accelerate advertiser adoption, partner productivity, and revenue growth. This role defines how OpenAI works with resellers and ecosystem partners: partner selection, motions ownership, enablement, performance measurement, and incentive design.
Key responsibilities include:
- Design and build the reseller program (segmentation, eligibility, commercial model, operating model, onboarding, governance, performance management)
- Define reseller and ecosystem partner roles across customer acquisition, activation, spend growth, market expansion, support, and coverage
- Develop partner coverage and engagement models across advertisers, agencies, resellers, outsourced sellers, and ecosystem participants
- Partner cross-functionally (Sales, Partnerships, Legal, Finance, Policy, Product, Marketing, Customer Success, Support, Ads Ops) to launch effective reseller motions
- Design ecosystem acceleration programs driving advertiser adoption, partner-sourced growth, activation, retention, and incremental spend
- Build partner enablement, certification, launch readiness, and operating review mechanisms
- Develop reseller and partner incentive structures with clear eligibility, measurement, controls, ROI tracking, and guardrails
- Create program playbooks, partner scorecards, reporting cadences, escalation paths, and governance mechanisms
- Monitor program performance and recommend scaling, refining, or sunsetting specific motions
- Ensure programs reinforce user trust, platform integrity, financial discipline, and long-term advertiser value
Ideal candidates have 10+ years in partner strategy, channel programs, reseller programs, sales strategy, revenue operations, business operations, or GTM program management. Meaningful experience in digital advertising, media, adtech, agency, marketplace, or platform businesses is required. You should have built or scaled reseller, channel, agency, partner, or ecosystem programs from early design through execution. Strong program design skills, commercial acumen balancing revenue growth with operational complexity and risk, cross-functional collaboration ability, analytical rigor, and comfort in early-stage environments are essential.
