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Salary: CAD 117,000 - 167,000 / annual
Affirm is seeking a GTM Strategy & Operations Lead to own go-to-market operations for the Revenue team's strategic initiatives. You will work at the intersection of product, legal, pricing, and field execution, translating high-level strategic inputs into operationally sound, field-ready execution plans.
In this role, you will own end-to-end go-to-market operations for specific product lines or customer segments. You'll segment potential customers by contractual and pricing eligibility, manage Affirm's AI-powered contract dashboard for field teams, and build playbooks and tools that enable CSMs, AEs, and TAMs to execute effectively. You'll partner closely with Product, Product Marketing, Legal, Revenue Operations, and Pricing to design rollout groups, coordinate implementation, and equip the field with the processes they need.
Key responsibilities include:
- Own go-to-market operations for field teams executing strategic initiatives, managing legal and pricing operations
- Transform cross-functional inputs from Product, Legal, Risk, and Pricing into executable processes
- Manage and enhance Affirm's AI contract dashboard to help field teams understand legal and pricing eligibility
- Build and maintain tools and playbooks for contract renewal planning, pricing standardization, and new product GTM
- Navigate multiple stakeholder perspectives—executive rationale, customer value proposition, and field-facing analysis
- Stay close to the field, translating feedback into recommendations for cross-functional teams
- Analyze performance data to identify launch stalls and flag risks early
This is an individual contributor role where you own the objective and decide how to execute. You'll work in ambiguity, move fast, and drive adoption metrics from rollout through maturity.
Requirements:
- 6+ years of experience in business operations, revenue operations, or sales operations, ideally in FinTech, SaaS, or high-growth environments
- Proven track record owning a go-to-market motion or customer-facing initiative end-to-end, from rollout through adoption, within a defined scope
- Experience translating vague strategic directives into solutions that resonate with stakeholders and customers
- Cross-functional collaboration experience with Product, PMM, Client Success, Sales, Analytics, Legal, or Pricing teams
- Ability to translate product and pricing strategy into practical, field-ready execution
- Strong analytical instincts; you use adoption and performance data to inform decisions, not just report outcomes
- Clear, action-oriented written and verbal communication
- Comfort working in ambiguity and taking initiative without waiting for detailed direction
- Must-have: familiarity with merchant, payments, or SaaS sales motions
- SQL proficiency for querying, manipulating, and analyzing data to support business insights
- Demonstrated experience leveraging AI tools to improve workflows, automate processes, and drive efficiency, with ability to validate AI-generated outputs
