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GTM Operations Manager

RevenueCat - Remote - Remote - posted 2026-10-20

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RevenueCat is a Series C mobile monetization platform processing $16B+ in annual purchase volume and embedded in 50%+ of newly shipped subscription apps. The company is a remote-first team of 150+ people across 25+ countries. You'll join the GTM Operations team as a hands-on individual contributor, working closely with existing ops leads on Salesforce/sales systems and marketing/customer-lifecycle systems. Your focus will be on lead handoffs and lifecycle execution—the data, automation, quality checks, and reporting that turn customer signals into actionable outcomes. Key responsibilities include: - Own GTM workflows end-to-end: translate business problems into practical solutions, build and test them, measure success, and maintain them post-launch. - Make lead and account handoffs dependable by building enrichment, qualification, routing, alerts, and follow-up visibility. - Put lifecycle programs into production, partnering with Marketing and Customer Growth on audience definitions, triggers, data syncs, campaign QA, and measurement. - Keep data connected and usable across systems; investigate and fix stale records, duplicates, mismatched relationships, and failed syncs. - Build automation that holds up in everyday use, including realistic scenario testing, failure monitoring, and clear recovery procedures. - Use AI to improve workflows for enrichment, research, qualification, and quality checks; evaluate output and measure impact. - Document workflows, enable users, gather feedback, and improve adoption. - Build and maintain reports on workflow health, handoff gaps, campaign execution, and adoption. You'll work with a stack including Salesforce, Customer.io, Clay, Looker, automation tools, and AI workflows. This is a high-ownership role where you'll make progress independently while receiving context and architectural guidance from experienced teammates. RevenueCat values Customer Obsession, Always Be Shipping, Own It, and Balance. The company emphasizes working hard, holding a high bar for quality, and collaborating with sharp, driven people. Requirements: - 3+ years of hands-on experience in GTM, revenue, marketing, sales, or customer operations. - Practical Salesforce experience: understanding of objects, relationships, fields, flows, and data movement; hands-on building or modification experience. - Experience building in a marketing automation platform (Customer.io, HubSpot, Marketo, Braze, or Iterable), including segmentation, triggers, and integrations. - Experience building something useful with AI; ability to explain the problem, your contribution, how you validated results, what failed, and what you changed. - Strong troubleshooting and analytical judgment; ability to trace problems across systems and distinguish symptoms from root causes. - Ownership and follow-through; ability to work through ambiguity, communicate tradeoffs, and deliver independently. - Clear written communication; ability to keep stakeholders informed and explain technical problems accessibly. - Attention to detail; proactive identification of potential issues before they impact others. - Learning agility and adaptability; ability to transfer knowledge to unfamiliar tools and adjust plans when priorities shift. Ideal to have: - Experience in product-led or usage-based businesses with both self-service and Sales-assisted customers. - Experience connecting CRM, marketing automation, customer-success, or product-usage systems. - Ability to use SQL, APIs, webhooks, or lightweight scripts for data investigation and tool integration. - Track record of improving adoption of internal tools or replacing manual work with maintained workflows. - Support for customer onboarding, product adoption, lifecycle education, or account-coverage programs.

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