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Payoneer is building a stablecoin-powered money movement platform as a lean, venture-style team within the broader organization. This new global settlement capability aims to make cross-border payments faster, cheaper, and more accessible for SMBs worldwide.
As GTM Lead, you will drive early customer adoption and transaction volume for this initiative. You own discovery, positioning, and the first repeatable go-to-market motion from concept to commercial traction. This is a zero-to-one role with direct ownership of product-market fit.
Key responsibilities include sourcing and activating SMB customers across priority corridors; converting interest into live transaction flow; building scalable acquisition and activation strategies from scratch; running rapid growth experiments across messaging, pricing, and onboarding; developing sharp product positioning that translates complex stablecoin infrastructure into compelling value propositions; conducting deep customer discovery to identify pain points and willingness to pay; shaping product direction through customer insights; acting as the voice of the customer internally; and operating cross-functionally with product, partnerships, marketing, and compliance.
You will maintain a fast operating rhythm, shipping experiments weekly and iterating based on results. This role requires a self-starter energized by ambiguity, commercially sharp and obsessed with outcomes, a strong communicator who can write converting copy and present strategy to executives, biased toward action, and comfortable challenging assumptions when data warrants.
You bring 7–10+ years in growth, GTM, sales, partnerships, or early-stage commercial roles; at least one zero-to-one experience taking a product from concept to PMF (ideally in a startup); strong growth toolkit including outbound, lifecycle, channel experimentation, and activation; proven ability to develop and iterate positioning and messaging; background in fintech or payments with proven ability to sell to SMBs; strong instinct around pricing, packaging, and activation; and experience working across regions or global teams. Nice-to-haves include exposure to stablecoin infrastructure, cross-border or SMB financial workflows, and startup or internal incubation experience.
