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InnovaMat is seeking a GTM & Growth Associate for the Public Sector to lead growth and revenue strategy in Brazil's education market. This role combines strategic vision with hands-on execution, requiring the candidate to design and implement a go-to-market strategy for the public education sector while actively executing in the field.
Key responsibilities include: developing a comprehensive go-to-market strategy for Brazil with geographic prioritization and acquisition channel definition; defining and owning key metrics (new schools served, pipeline value, CAC, conversion rate, market penetration); building strategic partnerships and alliances with state and municipal education secretariats, public school networks, and educational associations; developing deep understanding of Brazil's public education ecosystem, including public policies and structural functioning; designing and executing growth experiments with rigorous methodology; coordinating with marketing on inbound demand generation and pipeline nurturing; optimizing the full acquisition funnel from first contact through closing and Customer Success handoff.
Operational responsibilities span market intelligence development, representing Brazilian market needs to the global team to influence product roadmap, coordinating with RevOps on Salesforce pipeline management, collaborating with global growth teams to adapt best practices to the Brazilian context, conducting market research and scheduling strategic meetings with education secretariats, presenting InnovaMat to educational leaders at all levels, and conducting conversations with secretariat and municipal leadership to develop educational partnership projects.
The ideal candidate has 1-3 years of experience in Growth, Business Development, or B2B Sales roles at SaaS companies, EdTechs, or high-growth startups with public sector exposure. Required competencies include data-driven mentality with ability to define metrics and scale what works, strategic commercial vision for identifying public sector opportunities and building scalable acquisition channels, leadership and resilience in high-ambiguity environments, and genuine passion for transforming mathematics education in Brazil. Knowledge of Brazil's public education networks and government decision-making processes is highly valued. Fluent Spanish is desirable for alignment with the global team.
The role offers real autonomy to architect InnovaMat's growth in Brazil's public sector, direct measurable impact (each new school partner represents hundreds of students), access to global EdTech expertise across 10+ countries, and a career path to lead regional growth as InnovaMat scales across Latin America.
