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InnovaMat is seeking a GTM & Growth Associate to lead go-to-market strategy and revenue growth for the company's expansion into Brazil's private school market. This role combines strategic planning with hands-on execution, requiring the candidate to design and implement a comprehensive growth strategy targeting high-performing private schools while actively executing market activities.
Key responsibilities include developing the go-to-market strategy for Brazil (market segmentation, geographic prioritization, acquisition channel definition), defining and owning key metrics (new schools acquired, pipeline value, CAC, conversion rate, premium segment penetration), and designing/executing growth experiments with rigorous methodology. The role involves demand generation coordination with the marketing team, end-to-end acquisition funnel optimization, and pipeline management in Salesforce with RevOps.
The candidate will develop deep market intelligence on Brazil's private school ecosystem, represent Brazilian market needs to the global product team, implement market research and strategic school outreach, and nurture leads through conversion. This is not a pure marketing or strategy design role—it requires significant operational execution alongside strategic thinking.
The ideal candidate has 2+ years in Growth, Business Development, or B2B SaaS sales roles at high-growth startups or EdTechs, with a data-driven mindset for defining metrics and scaling what works. Strategic commercial vision, ability to identify market opportunities and build scalable acquisition channels, and experience building teams in high-ambiguity environments are essential. Prior experience in Brazil's premium private school segment is highly valued. Fluent Spanish (for global team alignment) is desirable. Genuine passion for transforming mathematics education in Brazil is important.
InnovaMat offers the opportunity to architect growth strategy for Brazil with real autonomy, direct measurable impact (each school partner represents hundreds of students), access to global EdTech expertise across 10+ countries, and a career path leading regional LATAM expansion. The culture emphasizes horizontal, dynamic, high-performance environments with initiative, autonomy, and constructive debate.
