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GTM Engineer, Marketing & SDR

Fireworks - San Mateo, CA, United States - In-office

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Fireworks is a Series D AI infrastructure platform (valued at $17.5B) backed by NVIDIA, Sequoia, and others, enabling companies to build and serve specialized AI models. The company is hiring a GTM Engineer to design and operate the marketing and SDR technology stack—sitting at the intersection of marketing systems architecture and field execution. You will architect and maintain the marketing side of the GTM tech stack, ensuring HubSpot, Lemlist, Clay, Harmonic, Zapier, and Salesforce work together seamlessly. You'll design integrations, build lifecycle and messaging automations, and partner directly with marketers and SDRs to ensure systems drive pipeline conversion. When campaigns break or workflows misfire, you'll refine the system to eliminate friction and translate signals into action. Key responsibilities include: designing and maintaining HubSpot architecture as a cohesive system with Salesforce; building integrations across marketing tools; designing lifecycle and nurture automations; ensuring clean data flow between marketing and sales systems; partnering with SDRs on outbound and campaign workflows; designing MQL-to-SDR-to-AE routing logic; building campaign infrastructure for demand gen programs; maintaining HubSpot data integrity and governance; and building funnel reporting reconciled with RevOps. You should have 3–5 years in Marketing Operations, Engineering, or GTM Ops with real automation ownership (not just tool usage). Required: hands-on HubSpot experience at admin/architect level, GitHub repo management, working Salesforce fluency, SDR workflow design experience, and comfort with scripting, webhooks, or APIs. A systems mindset, curiosity about new GTM tools, and interest in AI-driven workflows are essential. Bonus skills include SQL literacy and experience with messaging/personalization tooling. This is a high-impact role at a fast-growing, well-funded AI company where you'll own systems that directly enable sales and marketing execution.

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