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Rippling is hiring a GTM Engineer to build and scale the growth engine for Rippling IT, the company's fastest-growing business line. This is a hybrid role based in New York, requiring at least three days per week in-office.
Rippling IT is a unified platform for identity, devices, and compliance designed for the AI era. The role combines buyer obsession, technical depth, analytical rigor, and GTM creativity to develop repeatable growth strategies across paid channels, cross-sell, SDR outreach, lifecycle marketing, and product launches.
Key Responsibilities:
- Develop deep understanding of IT buyers through customer conversations, sales calls, win/loss analysis, product usage, competitive research, and funnel data to continuously reshape GTM strategy
- Own high-leverage growth programs from problem diagnosis through testing, measurement, and scaled rollout
- Turn validated buyer and product insights into coordinated growth plays across acquisition, cross-sell, SDR, lifecycle, field, partner, and product launch channels
- Build AI-native, technically sophisticated GTM workflows across prospecting, audience building, enrichment, personalization, experimentation, routing, and campaign automation
- Identify funnel and pipeline bottlenecks and partner with RevOps, BizOps, GTM engineering, marketing, and sales to remove them
- Partner with cross-sell marketing to convert HR and Finance customers into IT customers
- Collaborate with product marketing and demand generation on launches for an ambitious IT product roadmap
- Move fluidly between strategy and execution: build models, write briefs, inspect data, pressure-test messaging, and drive work to completion
- Create repeatable systems, playbooks, and experiments that scale across the GTM team
Requirements:
- Experience in growth, GTM engineering, growth marketing, BizOps, RevOps, or another technical growth role at a high-growth B2B company (exact title matters less than demonstrated range and impact)
- Strong technical fluency and comfort using data, AI, automation, and modern GTM tooling to build scalable systems, not just dashboards or recommendations
- Track record of identifying growth opportunities, prioritizing effectively, shipping experiments or programs, and scaling what works across teams
- Excellent analytical judgment with ability to go deep without getting trapped in analysis or local optimization
- Strong cross-functional influence: ability to get work done through people you do not directly manage across sales, marketing, ops, product, and leadership
- High clock speed, low ego, and bias toward action in ambiguous, fast-changing environments
- Clear, demonstrated point of view on AI in GTM, using it daily to change how growth work gets done
