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Qualtrics is seeking a GTM Enablement Program Manager to design and execute go-to-market enablement strategies within the Chief Sales Officer organization. This role sits at the intersection of Product Management, Product Marketing, and the global GTM organization, with responsibility for global onboarding, skill development, and ongoing education across all customer-facing roles—from SDRs and Account Executives to Solution Engineers and Services teams.
You will act as a strategic architect designing structured learning journeys that translate complex platform capabilities and AI features into field-ready playbooks. Your work will directly impact full-funnel revenue growth, adoption, customer retention, and operational excellence. You'll design end-to-end enablement strategies using adult learning methodologies, measure business outcomes against GTM metrics (ramp velocity, win rates, demo conversion, multi-product adoption, NRR), and drive continuous iteration based on data.
Key responsibilities include:
- Building structured, multi-modal learning paths and field playbooks for platform releases, data capabilities, and AI-driven features
- Mapping product capabilities to role-specific behaviors: SDR pain-point messaging, AE value-based discovery, SE technical architecture and demo execution, and Services adoption and expansion strategies
- Partnering with Product, Product Marketing, and GTM Leadership to translate product roadmaps into business-ready launches and field certifications
- Delivering high-impact interactive workshops, demo practice sessions, and knowledge checks in person and virtually
- Applying disciplined project management to manage complex, multi-stakeholder initiatives and ensure consistent global delivery
- Analyzing enablement data against full-lifecycle GTM metrics to prove ROI and iterate continuously
You will develop deep expertise in Experience Management as a category, gain visibility across GTM executive leadership, and help shape the global Product & Solution Enablement framework. The role requires mastery of SaaS platform architectures, enterprise data integration, and applied AI capabilities, with the ability to communicate technical complexity to diverse audiences across industries including Healthcare, Financial Services, Retail, and Public Sector.
Qualtrics operates a hybrid model: three days per week in office (Mondays, Thursdays, plus one leader-selected day), with flexibility for remote work the remainder of the week.
REQUIREMENTS:
- 4-7+ years of dedicated, hands-on experience in sales enablement, technical enablement, or GTM learning design within enterprise SaaS, Data, or platform environments
- Proven track record building end-to-end enablement plans, designing adult learning journeys, and measuring business impact
- Working knowledge or functional expertise in SaaS platform architectures, enterprise data integration/analytics, and applied AI capabilities
- Experience enabling multi-role GTM teams (SDR, AE, SE, CSM, AM) on persona-based selling, industry alignment, and technical solution messaging
- Strong program management capability to execute complex, multi-stakeholder enablement initiatives on schedule
- Exemplary cross-functional stakeholder management skills across Sales, Customer Success, Product, and Marketing leadership
- Experience delivering dynamic training experiences in person and virtually with strong facilitation skills
PREFERRED QUALIFICATIONS:
- Prior background in field enablement, pre-sales (Solution Engineering), Customer Success, or Product Marketing
- Formal background or certifications in curriculum development, adult learning methodologies, or sales methodologies
- Experience in or knowledge of Market Research, Customer Experience (CX), and/or Employee Experience (EX)
- Bachelor's degree or equivalent practical experience
