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Salary: USD 94,500 - 114,500 / annual
Qualtrics is seeking a GTM Enablement Program Manager to design and execute go-to-market enablement strategies for the Solutions & Product organization. Reporting to the Chief Sales Officer, you will serve as the strategic architect connecting Product Management, Product Marketing, and the global GTM organization to drive revenue growth, customer adoption, and retention.
You will own the design of structured learning journeys and field playbooks for platform releases, data capabilities, and AI-driven features. Your work will span the entire customer lifecycle, enabling SDRs on pain-point messaging, Account Executives on value-based discovery, Solution Engineers on technical architecture and demo execution, and Services teams on platform adoption and expansion.
Key responsibilities include:
- Design end-to-end enablement strategies and multi-modal learning paths tailored to distinct GTM roles
- Translate complex product and platform architectures, enterprise data capabilities, and AI innovations into field-ready, persona-aligned business value
- Partner with Product, Product Marketing, and GTM Leadership to orchestrate product roadmaps into business-ready GTM launches and field certifications
- Deliver high-impact interactive workshops, demo practice sessions, and knowledge checks both in-person and virtually
- Apply disciplined project management to manage complex, multi-stakeholder enablement initiatives and ensure consistent global delivery
- Measure enablement effectiveness against full-lifecycle GTM metrics (ramp velocity, win rates, demo conversion, multi-product adoption, NRR) and iterate continuously
- Facilitate cross-functional collaboration across Sales, Customer Success, Product, and Marketing leadership
You will work within a team that thinks globally for scale, delivering learner-centric experiences that drive full-funnel revenue growth and operational excellence. The role offers broad visibility across GTM executive leadership and opportunities to shape the global Product & Solution Enablement framework.
Qualtrics operates on a hybrid model: three days per week in office (Mondays, Thursdays, plus one day selected by your organizational leader), with flexibility to work remotely the rest of the week.
REQUIREMENTS:
- 4-7+ years of dedicated, hands-on experience in sales enablement, technical enablement, or GTM learning design within an enterprise SaaS, Data, or platform environment
- Proven track record as an enablement practitioner with demonstrated ability to build end-to-end enablement plans, design adult learning journeys, and measure business impact
- Working knowledge or functional expertise in SaaS platform architectures, enterprise data integration/analytics, and applied AI capabilities
- Experience enabling multi-role GTM teams (SDR, AE, SE, CSM, AM) on persona-based selling, industry alignment, and technical solution messaging
- Strong program management capability used as a discipline to execute complex, multi-stakeholder enablement initiatives on schedule
- Exemplary cross-functional stakeholder management skills with ability to partner effectively across Sales, Customer Success, Product, and Marketing leadership
- Experience delivering dynamic training experiences in person and virtually, with facilitation skills that drive field engagement
PREFERRED QUALIFICATIONS:
- Prior background in field enablement, pre-sales (Solution Engineering), Customer Success, or Product Marketing
- Formal background or certifications in curriculum development, adult learning methodologies, or sales methodologies
- Experience in or knowledge of Market Research, Customer Experience (CX), and/or Employee Experience (EX)
- Bachelor's degree or equivalent practical experience
