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Qualtrics is seeking a GTM Enablement Program Manager to design and execute global enablement strategies for the entire go-to-market organization. Reporting to the Chief Sales Officer, you will serve as the strategic architect connecting Product Management, Product Marketing, and GTM teams across all customer-lifecycle roles—from SDRs and Account Executives to Solution Engineers and Customer Success teams.
You will own the design of structured learning journeys that translate complex platform capabilities and AI features into field-ready playbooks and certifications. Your work will span the full GTM engine: equipping SDRs with pain-point messaging, AEs with value-based discovery frameworks, SEs with technical architecture and demo execution, and Services teams with adoption and expansion strategies.
Key responsibilities include:
- Designing end-to-end, multi-modal learning paths for core platform releases, data capabilities, and AI-driven features
- Orchestrating cross-functional product launches and field certifications with Product, PMM, and GTM leadership
- Facilitating high-impact interactive workshops, demo practice sessions, and knowledge checks (in-person and virtual)
- Applying disciplined program and project management to keep multi-stakeholder initiatives on track globally
- Measuring enablement ROI against full-lifecycle GTM metrics: ramp velocity, win rates, demo conversion, multi-product adoption, and net revenue retention (NRR)
- Building scalable standards for product rollouts, technical certifications, and persona-based messaging
You will gain deep expertise in Experience Management as a category, develop visibility across GTM executive leadership, and learn how enterprise buyers across Healthcare, Financial Services, Retail, and Public Sector evaluate and extract value from data and AI solutions.
Qualtrics operates a hybrid model: three days per week in office (Mondays, Thursdays, plus one leader-selected day), with flexibility for the remainder of the week.
REQUIREMENTS:
- 4–7+ years of hands-on experience in sales enablement, technical enablement, or GTM learning design within enterprise SaaS, Data, or platform environments
- Proven track record building end-to-end enablement plans, designing adult learning journeys, and measuring business impact
- Working knowledge or functional expertise in SaaS platform architectures, enterprise data integration/analytics, and applied AI capabilities
- Experience enabling multi-role GTM teams (SDR, AE, SE, CSM, AM) on persona-based selling, industry alignment, and technical solution messaging
- Strong program management discipline to execute complex, multi-stakeholder enablement initiatives on schedule
- Exemplary cross-functional stakeholder management across Sales, Customer Success, Product, and Marketing leadership
- Demonstrated facilitation skills for dynamic training delivery in person and virtually
PREFERRED QUALIFICATIONS:
- Prior background in field enablement, pre-sales (Solution Engineering), Customer Success, or Product Marketing
- Formal background or certifications in curriculum development, adult learning methodologies, or sales methodologies
- Experience in or knowledge of Market Research, Customer Experience (CX), and/or Employee Experience (EX)
- Bachelor's degree or equivalent practical experience
