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Salary: CAD 67,200 - 84,000 / annual
Procurify is seeking a GTM Campaign Manager to architect and operate campaign systems that convert pipeline strategy into measurable pipeline results. You'll work directly under GTM Engineering to build, launch, and continuously optimize campaigns and targeted lead lists across all pipeline sources: inbound, outbound, tier/segment-based, and expansion (cross-sell/upsell).
This role is fundamentally about systems thinking and execution. Rather than owning a single channel, you'll help balance campaign effort dynamically across all sources—surging outbound when inbound softens, activating expansion campaigns against the install base, and calibrating targeting by segment to maximize total pipeline coverage against revenue targets. You'll think from first principles, questioning why processes exist and rebuilding them to be simpler, faster, and more scalable.
Key responsibilities include: designing and operating repeatable campaign systems (not one-offs) that generate pipeline across all sources; building and delivering targeted, ICP-aligned lead lists to BDRs on a repeatable cadence, increasingly automated and AI-generated; designing, launching, and optimizing outbound campaigns end-to-end for new business and expansion using automation and AI; supporting inbound performance by iterating on systems that improve MQL→SQL conversion; building expansion campaign systems against the existing customer base; and calibrating campaign targeting by tier/segment to protect and maximize total pipeline.
You'll monitor pipeline coverage across all sources as a connected system and reallocate campaign effort to the highest-leverage source as conditions shift. You'll apply first-principles thinking to identify and remove friction in campaign workflows, champion AI and automation across the campaign lifecycle (list generation, enrichment, segmentation, message personalization, sequence optimization, performance analysis), and continuously deconstruct and rebuild processes for speed and scale.
Last-mile ownership is critical: ensure clean, automated hand-offs to BDRs and AEs so leads are loaded, listed, assigned, and communicated with nothing sitting un-worked. You'll support data fidelity across platforms (Salesforce, Marketo, sequencing, enrichment tools) and define and track measurable outcomes per campaign and source (SAL, SQL, pipeline $).
You'll partner with Marketing, RevOps, Product Marketing, Sales, BDR leadership, and Customer Success to align targeting, messaging, and campaign execution across the funnel. Success is measured by increased qualified pipeline creation across all sources (SQLs and pipeline $), consistent delivery of high-quality targeted lists with measurable lift in meeting production, improved conversion efficiency across the funnel, growth in expansion/upsell pipeline, reduced manual effort per campaign through automation, zero leads lost to poor hand-off, and early, accurate surfacing of pipeline-coverage risk.
Procurify is a Series C-funded ($50M) B2B SaaS company that helps mid-market organizations manage their spend. The company is remote-first with flexible working hours, offers competitive health/dental/vision benefits, stock options, continuous learning opportunities, and responsible time off.
REQUIREMENTS:
- 1–3 years in campaign management, demand generation, sales development, or GTM operations (or high-potential candidate ready to grow under mentorship)
- Systems thinker who sees how people, processes, tools, and data connect; designs for scale
- First-principles problem solver who questions assumptions and rebuilds processes more efficiently
- Genuine enthusiasm for AI and automation with track record or strong interest in eliminating manual work
- ICP, persona, and tier fluency; able to independently determine targeting and translate positioning into executable systems
- Quantitatively strong; can track conversion rates and pipeline coverage across sources and identify leverage
- Proactive, closed-loop communicator; flags blockers early
- Comfortable rebalancing priorities as conditions change; thrives in ambiguity with strong organization
- Working knowledge of CRM (Salesforce) and sales/marketing automation (Marketo, Outreach/sequencing, enrichment tools like ZoomInfo/Clay)
- Strong project management, organization, and communication skills with attention to detail
- Bonus: High-growth SaaS experience; familiarity with Gong, Clay, ZoomInfo, AI/automation tooling, or enablement platforms
