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Salary: USD 75,000 - 90,000 / annual
ZAP Solutions, a Pittsburgh-based technology company owned by Banyan Software, provides specialized software solutions to higher education institutions across the United States. The flagship AMP and SAMS platforms help admissions, student affairs, and academic teams improve processes, manage data, automate workflows, and better support students.
You will own a hands-on marketing role with a strong focus on demand generation, lead generation, and sales pipeline development. The primary goal is to create interest in ZAP's software solutions and convert that interest into measurable sales opportunities—including demo requests, information requests, qualified leads, and sales conversations.
Key responsibilities include:
**Demand & Lead Generation:** Develop and execute campaigns designed to generate qualified leads and demo requests. Build targeted campaigns for specific higher education markets and audiences. Create and manage email campaigns and lead-nurturing programs. Develop landing pages, calls-to-action, and conversion-focused assets. Work closely with the sales team to identify target audiences and opportunities. Track leads from initial engagement through sales handoff. Continuously test messaging, offers, audiences, and channels to improve engagement and conversion rates.
**Content & Sales Enablement:** Create marketing content including emails, articles, customer stories, product messaging, and social media content. Develop and update sales materials including brochures, one-pagers, presentations, and product sheets. Support product launches, announcements, conferences, and webinars. Maintain consistent messaging and branding across channels.
**Website & Digital:** Maintain and update website content, landing pages, and calls-to-action. Identify opportunities to improve website conversion and lead capture. Support SEO and digital content initiatives. Monitor website traffic, engagement, form submissions, and conversion performance. Develop and manage paid digital campaigns when appropriate.
**Marketing Technology & Reporting:** Utilize HubSpot and other tools to manage campaigns, contacts, lists, forms, and landing pages. Maintain accurate marketing data and audience segmentation. Track key metrics including leads generated, demo requests, conversion rates, and contribution to sales pipeline. Provide regular reporting on campaign performance.
Success will be measured primarily by the ability to generate qualified interest that contributes to sales pipeline and revenue growth, including qualified leads generated, demo meetings and requests, lead-to-demo conversion rates, marketing-generated sales opportunities, and contribution to sales pipeline.
This is an opportunity to work in a smaller organization where you will both develop ideas and execute them, directly influencing how ZAP Solutions reaches new markets and grows its business.
**Requirements:**
- 3+ years of experience in demand generation, lead generation, digital marketing, B2B marketing, growth marketing, or a related field
- Demonstrated experience generating qualified leads and sales opportunities through targeted marketing campaigns
- Experience with email marketing, landing pages, forms, lead nurturing, and conversion optimization
- Strong writing and content-development skills
- Experience creating sales and marketing collateral
- Comfortable maintaining and updating website content using a CMS
- Experience with HubSpot or a similar CRM and marketing automation platform
- Ability to analyze campaign results and use data to improve performance
- Strong organizational skills and ability to manage multiple initiatives simultaneously
- Comfortable working closely with a sales team and being accountable for measurable results
- B2B SaaS, higher education technology, or education market experience is a plus
