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Salary: USD 93,500 - 110,000 / annual
Perk (formerly TravelPerk) is an intelligent platform for travel and spend management, trusted by over 12,000 companies worldwide including Bolt, GoCardless, and Fabletics. The company has grown to 1,800+ employees across 12 global offices, with headquarters in London and Boston.
You will own the execution of paid search campaigns across Google Ads and Microsoft Advertising in North America, driving high-quality B2B leads for the Sales team. This is a hands-on role reporting to the Senior Manager, Paid Marketing, where you'll manage bid strategy, budget pacing, and campaign optimization while staying current with platform updates and AI-driven search features.
Key responsibilities include:
- Managing and optimizing paid search campaigns across Google Ads and Microsoft Advertising, including bid management, budget pacing, and continuous optimization based on data-driven insights
- Conducting search query analysis, keyword expansion, and negative keyword management to maintain account efficiency
- Creating, monitoring, and analyzing A/B tests on ad copy and landing pages
- Running competitor and industry analysis to identify optimization opportunities
- Partnering with the SEO team on Answer Engine Optimization (AEO) initiatives to ensure Perk is found and cited by AI answer engines for relevant travel and spend topics
- Using paid search data to inform AEO priorities and content strategy
- Testing and reporting on AI-driven search features including AI Overviews and Google AI Max
- Collaborating with North America Field Marketing and SDR teams to improve lead quality and close the Marketing-Sales gap
- Working with global Paid Media, Brand, and Creative teams to connect paid search to the wider customer journey
- Maintaining relationships with platform partner representatives (Google, Microsoft) to stay ahead of new features and beta programs
- Providing regular performance updates and monthly reporting to management and stakeholders
- Embracing AI tools in daily workflows for ad copy, keyword research, and performance analysis
The role emphasizes a test-and-learn approach, analytical rigor, and cross-functional collaboration. You'll work in an environment where AI is embedded across functions, enabling faster execution and focus on high-impact work.
REQUIREMENTS:
- 4+ years of hands-on experience managing paid search campaigns (in-house or at a digital agency)
- Excellent working knowledge of Google Ads, including Search, Performance Max, and Remarketing
- Proficient use of Google Ads Editor and/or Microsoft Advertising Editor
- Experience managing B2B lead generation campaigns at scale
- Strong understanding of search query analysis, keyword optimization, match types, and bidding strategies
- Proven track record of delivering or exceeding growth targets and quarterly OKRs
- Experience with conversion tracking, tag management (e.g., Google Tag Manager), and attribution
- Analytical proficiency with Google Analytics, Looker, or similar tools; skilled in MS Excel/Google Sheets
- Analytical mindset with ability to turn campaign data into clear actions and learnings
- Strategic yet hands-on approach, moving between high-level planning and day-to-day execution
- Test-and-learn mentality; curious and iterative; comfortable shutting down underperforming initiatives
- Strong communication skills; ability to explain decisions and reasoning clearly across teams
- Highly organized with discipline in budget management, account hygiene, and campaign structure
- Current knowledge of platform updates, new ad features, and industry trends
- Collaborative and cross-functional team player
- Open to experimenting with AI tools and helping shape team workflows
BONUS QUALIFICATIONS:
- Experience with AEO and understanding of how AI answer engines find and cite sources
- Basic SEO knowledge and understanding of its relationship to paid search strategy
- Previous experience at a B2B SaaS company or high-growth startup
- Experience in Travel, FinTech, or expense management
- Experience designing full-funnel B2B campaigns connecting brand awareness to demand generation and pipeline
- Familiarity with CRM and marketing automation tools such as Salesforce or Marketo
