SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 93,500 - 110,000 / annual
Perk (formerly TravelPerk) is an intelligent platform for travel and spend management, trusted by over 12,000 companies worldwide including Bolt, GoCardless, and Fabletics. The company has grown to 1,800+ employees across 12 global offices with headquarters in London and Boston.
You will own the execution of paid search campaigns across Google Ads and Microsoft Advertising in North America, reporting to the Senior Manager of Paid Marketing. This is a hands-on role focused on driving high-quality B2B leads for the Sales team as Perk launches Spend in the US market. You'll manage bid strategy, budget pacing, and continuous optimization while also exploring how Perk appears in AI answer engines through partnership with the SEO team.
Key responsibilities include:
- Managing paid search campaigns across Google Ads and Microsoft Advertising, owning bid management, budget allocation, and optimization
- Conducting search query analysis, keyword expansion, and negative keyword management to maintain account efficiency
- Creating, monitoring, and analyzing A/B tests on ad copy and landing pages
- Running competitor and industry analysis to identify campaign improvement opportunities
- Partnering with the SEO team on Answer Engine Optimization (AEO) initiatives, using paid search data to inform content priorities
- Testing and reporting on AI-driven search features including AI Overviews and Google AI Max
- Collaborating with North America Field Marketing and SDR teams to improve lead quality and bridge Marketing-Sales alignment
- Working with global Paid Media, Brand, and Creative teams to connect paid search to the broader customer journey
- Maintaining relationships with platform partners (Google, Microsoft) to stay ahead of new features and beta programs
- Providing regular performance updates and monthly reporting to management and stakeholders
You'll embrace AI tools in your daily workflow for ad copy, keyword research, and performance analysis, helping the team adopt new ways of working as capabilities evolve.
REQUIREMENTS:
- 4+ years of hands-on experience managing paid search campaigns (in-house or agency)
- Excellent working knowledge of Google Ads including Search, Performance Max, and Remarketing
- Proficient use of Google Ads Editor and/or Microsoft Advertising Editor
- Experience managing B2B lead generation campaigns at scale
- Strong understanding of search query analysis, keyword optimization, match types, and bidding strategies
- Proven track record of delivering or exceeding growth targets and quarterly OKRs
- Experience with conversion tracking, tag management (e.g., Google Tag Manager), and attribution
- Analytical proficiency with Google Analytics, Looker, or similar tools; skilled in MS Excel/Google Sheets
- Analytical mindset that turns campaign data into clear actions and learnings
- Strategic yet hands-on approach, moving between high-level planning and day-to-day execution
- Test-and-learn mentality; curious, iterative, and willing to shut down underperforming initiatives
- Strong communication skills explaining decisions and reasoning across teams
- Highly organized with discipline in budget management, account hygiene, and campaign structure
- Stays current with platform updates, new ad features, and industry trends
- Collaborative and cross-functional team player
- AI-curious with openness to experimenting with AI tools
BONUS QUALIFICATIONS:
- Experience with AEO and understanding of how AI answer engines find and cite sources
- Basic SEO knowledge and understanding of its relationship to paid search strategy
- Previous experience at B2B SaaS companies or high-growth startups
- Background in Travel, FinTech, or expense management
- Experience designing full-funnel B2B campaigns connecting brand awareness to demand generation and pipeline
- Familiarity with CRM and marketing automation tools such as Salesforce or Marketo
