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Salary: USD 131,000 - 150,000 / annual
Rundoo is a B2B SaaS platform modernizing technology for independent supply stores (hardware, nurseries, farm & feed, etc.). The company serves over 200,000 stores across the USA, Canada, and the Caribbean, with $1T+ in annual building materials sales. Backed by Battery, Bessemer, and CRV with $48M raised, Rundoo is live in 500+ stores and integrated with 20+ industry partners.
As Growth Marketing Manager, you will own the demand-generation engine that converts marketing spend into ARR. This is a hands-on role reporting to the Head of Marketing (Titus), working alongside a Data Science team and Sales organization. You will plan, launch, and optimize integrated campaigns across owned channels (email, website content, social), earned channels (third-party mentions, organic coverage), and paid channels (digital ads, direct mail, trade-publication placements, print, sponsored e-blasts).
Key responsibilities include:
- Translating marketing strategy into integrated, multi-channel campaigns with clear audience focus, messaging, and offers
- Building and executing demand-generation programs: launching and optimizing email, ads, landing pages, direct mail, advertorials, and trade-publication placements
- Creating campaign assets (emails, landing pages, ads, one-pagers, case studies) and managing execution from brief to delivery
- Testing audiences, messaging, offers, and creative; recommending where to scale, refine, or stop spend
- Building nurture and follow-up programs; working with Sales and SDR teams on lead handoffs, qualification, and conversion
- Tracking campaigns in Salesforce and partnering with Data Science on attribution and reporting (spend, engagement, qualified pipeline, closed-won revenue)
- Documenting campaign playbooks and turning successful tests into repeatable, scalable programs
- Regular travel to co-op markets, partner events, and stores across the country
This is a prove-it-and-grow role. Early campaign results show traction and pipeline contribution. As you demonstrate repeatable impact, scope, budget, team size, and role level can expand.
REQUIREMENTS:
- 3+ years in growth marketing, demand generation, or revenue-owning marketing role with demonstrable track record of driving ARR
- Hands-on experience running multi-channel, full-funnel campaigns and ability to point to pipeline and ARR generated
- Experience building branded collateral and running campaigns (e-blasts, webinars, one-pagers, magazine placements)
- Hands-on with Salesforce: accounts, contacts, campaigns, pipeline tracking, and attribution
- Experience working with sales teams to enable them with account intelligence and MQL signals
- Background with SMB or owner-operator customers; ideally distributor, co-op, or buying-group ecosystems (not enterprise)
- Comfortable in CRM (Salesforce) for accounts, contacts, campaigns, and partner-to-pipeline reporting
- Comfortable with spreadsheets, lists, outreach tooling, and partnering with Marketing Engineers on data enrichment
- Ability to work from Redwood City and travel to stores and events as needed
- Comfort using AI tools to draft collateral, partner outreach, and enablement materials
Bonus: Familiarity with paint, hardware, building materials, farm & feed, lawn & garden industries and their trade publications (GIE Media, Lawn & Garden Retailer, Hardware Connection, Paint and Decorating Retailer). Experience negotiating rate cards, sponsorships, or media placements with trade publications.
