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Rippling is hiring a Growth Marketing Lead to build and scale the growth engine for Rippling IT, the company's fastest-growing business line. This is a strategic, hands-on role that combines buyer obsession, technical depth, analytical rigor, and GTM creativity to drive repeatable growth across paid channels, cross-sell, SDR outreach, lifecycle marketing, and product launches.
Rippling IT is the IT infrastructure for the AI era—a unified platform that combines identity, devices, and compliance on a single data graph, enabling policy to be set once and enforced everywhere. The role sits at the intersection of marketing, sales, operations, and product, partnering closely with the IT General Manager, RevOps, BizOps, and product teams.
Key responsibilities include:
- Develop deep, ongoing understanding of the IT buyer through customer conversations, sales calls, win/loss analysis, product usage, competitive research, and funnel data to continuously reshape GTM strategy
- Own high-leverage growth programs from problem diagnosis through testing, measurement, and scaled rollout
- Turn validated buyer and product insights into coordinated growth plays across acquisition, cross-sell, SDR, lifecycle, field, partner, and product launch channels
- Build AI-native, technically sophisticated GTM workflows across prospecting, audience building, enrichment, personalization, experimentation, routing, and campaign automation
- Identify funnel and pipeline bottlenecks and partner across functions to remove them
- Develop cross-sell plays that convert HR and Finance customers into IT customers
- Partner with product marketing and demand generation on launches for an ambitious IT product roadmap
- Move fluidly between strategy and execution: build models, write briefs, inspect data, pressure-test messaging, and drive work to completion
- Create repeatable systems, playbooks, and experiments that scale across the GTM team
The role requires someone who can diagnose where growth is bottlenecked, build systems to unlock it, and scale those motions through existing teams. Success demands the ability to get deep into details without getting stuck, prioritize sharply, influence across functions without direct authority, and turn analysis into shipped GTM motion.
Rippling is based in San Francisco and has raised $1.4B+ from top-tier investors including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock. The company was named one of America's best startup employers by Forbes.
Rippling values in-office collaboration and expects office-based employees (those within a defined radius of a Rippling office) to work in-office at least three days per week.
REQUIREMENTS:
- Experience in growth, GTM engineering, growth marketing, BizOps, RevOps, or another technical growth role at a high-growth B2B company (exact title matters less than demonstrated range and impact)
- Strong technical fluency and comfort using data, AI, automation, and modern GTM tooling to build scalable systems, not just dashboards or recommendations
- Track record of identifying growth opportunities, prioritizing effectively, shipping experiments or programs, and scaling what works across teams
- Excellent analytical judgment with ability to go deep without getting trapped in analysis or local optimization
- Strong cross-functional influence: ability to get work done through people you do not directly manage across sales, marketing, ops, product, and leadership
- High clock speed, low ego, and bias toward action in ambiguous, fast-changing environments
- Clear, demonstrated point of view on AI in GTM—using it daily to change how growth work gets done, not as a buzzword
