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Imprint is a fintech company that modernizes co-branded credit card programs for major brands like Crate & Barrel, Rakuten, Booking.com, H-E-B, Fetch, and Shell. The company combines payments infrastructure, intelligent underwriting, and customer data to create personalized financial experiences without requiring partners to become banks.
The Growth Marketing Lead is a senior individual contributor role responsible for owning credit card acquisition strategy and execution across multiple channels: prescreen and invitation-to-apply (ITA) direct mail, card marketplaces and affiliates, paid search, paid social, and third-party email. This role builds acquisition channels from early stage, establishing vendor relationships, measurement frameworks, and repeatable execution processes while delivering against approved account, cost per account, and credit quality targets.
Key responsibilities include:
**Acquisition Strategy & Planning**: Develop comprehensive credit card acquisition strategy across all channels. Translate go-to-market and partner objectives into detailed acquisition plans covering target segments, channel mix, offers, flighting, budget recommendations, creative requirements, and KPIs. Develop budget recommendations for GM and Finance review with expected approved accounts, cost per approved account, and payback by channel. Allocate approved budgets to maximize approved account volume within cost and credit quality targets. Partner with GMs and Product to test welcome offers and partner reward structures. Run the channel layer of Imprint's acquisition engine that decides which prospect receives which partner offer through which channel and when. Build and maintain acquisition playbooks and operating standards for new partner program launches. Establish operating cadence across partners with defined roles, SLAs, and measurement standards.
**Prescreen & ITA Direct Mail**: Own Imprint's prescreen and ITA direct mail programs including strategy, audience selection, offers, creative direction, vendor management, and performance measurement. Define prescreen criteria with Risk to balance response rate, approval rate, and early credit performance. Manage relationships with credit bureaus, list vendors, and print/mail production partners. Ensure all prescreen campaigns comply with FCRA firm offer and opt-out notice requirements, coordinating with Legal, Compliance, and issuing bank partners. Build and maintain measurement framework for direct mail including holdout testing and campaign tracking through response, approval, activation, and early delinquency.
**Card Marketplaces & Affiliates**: Own Imprint's presence on card marketplaces and comparison sites such as Credit Karma, NerdWallet, and Experian, including pre-qualified offer integrations. Manage affiliate platform operations, publisher onboarding, commission structures tied to approved accounts, and fraud and quality controls. Identify and develop new marketplace and affiliate partnerships aligned with Imprint's target cardholder profile. Ensure publisher creative and offer claims comply with partner brand standards, TILA/Reg Z disclosure requirements, and UDAAP.
**Paid Digital & Third-Party Email**: Manage day-to-day execution across paid search, paid social, and third-party email through direct hands-on work and agency management. Optimize channels to approved accounts including audience targeting, bid strategy, creative iteration, suppression and eligibility logic, and landing page coordination. Use partner first-party data for targeting, lookalikes, and suppression within data-sharing terms. Partner with Product and Design to reduce application funnel drop-off. Ensure all channel activity meets Imprint's compliance, issuing bank, and partner brand standards.
**Measurement & Reporting**: Partner with Analytics to define attribution and incrementality measurement. Build and maintain acquisition dashboards and weekly reporting by channel and partner, tracking spend through approved accounts, activation, early spend, and early credit performance. Design and execute structured creative and offer testing program in partnership with Creative. Partner with Lifecycle to coordinate suppression of existing cardholders and open applicants, frequency management, and handoff from acquisition into onboarding programs.
The role reports to the VP of Marketing and works closely with Risk, Credit, Product, Design, Analytics, Legal, Compliance, and Lifecycle teams. This is a hands-on role combining direct execution with external agency and vendor management. Budget recommendations are developed by this role and presented to General Managers and Finance for approval.
**Requirements**
Required:
- 7 to 10+ years of performance or direct marketing experience with direct ownership of credit card or consumer lending acquisition channels and budgets
- Hands-on experience running prescreen or ITA direct mail programs, including credit bureau and list vendor relationships
- Demonstrated track record of growing approved account volume while improving cost per account and maintaining credit quality, working directly with Credit and Risk teams
- Working knowledge of credit card marketing regulation, including FCRA, TILA/Reg Z, UDAAP, and ECOA/Reg B, and experience moving creative through Legal, Compliance, and bank review
- Hands-on expertise across at least two of: paid search, paid social, affiliates and card marketplaces, direct mail. Working knowledge across all four preferred
- Experience managing a combination of direct execution and agency or vendor relationships
- Strong analytical capability: card acquisition economics, attribution modeling, funnel diagnostics, cohort analysis, and holdout testing
- Experience building operating processes, including cadences, SLAs, and playbooks, in addition to running campaigns
- Ability to operate effectively in a multi-partner environment where acquisition programs must balance partner-specific requirements with scalable infrastructure
- Clear written and verbal communication, including the ability to present budget recommendations and performance results to senior commercial stakeholders
Nice to Have:
- Co-branded credit card experience at an issuer, program manager, or brand partner
- Experience with pre-qualified offer programs on card marketplaces such as Credit Karma Lightbox or Experian Activate
- Experience building response and approval models in partnership with Data Science
- Familiarity with incrementality testing or media mix modeling
- Experience coordinating with CRM and lifecycle teams on suppression and frequency management
