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qlub is a fast-scaling fintech backed by Mastercard, Mubadala, e&, and Shorooq, with $72M raised and operations across multiple markets worldwide. The company provides payment solutions for restaurants, including Pay-at-Table, Digital Menus, Order-and-Pay, Payment Links, and SoftPOS terminals, enabling guests to pay via QR code in seconds without downloads or waiting.
As Growth Marketing Director, you will drive B2B paid acquisition and own the full marketing stack from strategy through execution and reporting. You'll manage $100K+ in monthly ad spend across Meta, TikTok, Google Ads, and LinkedIn with clear ROI accountability. Your responsibilities include:
• Plan, execute, and scale paid acquisition campaigns across all major platforms, managing budgets and optimizing for performance
• Lead creative strategy end-to-end: generate and validate high-converting ad concepts, build a performance ad portfolio (live action, UGC-style, AI-assisted), and optimize for engagement metrics like hook rate, hold rate, and scroll-stopping moments
• Own the full funnel from landing page to lead handoff, defining lead qualification criteria and speed-to-lead SLAs with Sales leadership to drive revenue-generating pipeline
• Build reliable multi-touch attribution and reporting infrastructure across channels to guide scaling decisions
• Hire and lead a small team of performance marketers and external partners, setting high standards for quality, speed, and accountability
You'll work closely with Sales under clear SLAs to turn cold traffic into qualified pipeline. The role is ideal for someone who thrives in fast-moving, build-from-scratch environments and takes real ownership of their work.
REQUIREMENTS:
• 8+ years in performance marketing with proven B2B, pipeline-driven results
• Deep hands-on experience with Meta, TikTok, Google Ads (Search), and LinkedIn, including managing $100K+ monthly budgets
• Track record producing or directing high-performing video ads
• Strong CRO expertise and technical foundation in tracking, server-side implementation, and CRM integrations
• Fluency in English (required)
• Ability to move fast and make strong decisions with incomplete information
• Operator mindset with real ownership orientation
NICE TO HAVE:
• Experience with HubSpot
• Familiarity with Tableau, Google Analytics, or similar analytics platforms
• Knowledge of ad libraries, creative research tools, and structured testing frameworks