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qlub is a fast-scaling fintech backed by Mastercard, Mubadala, e&, and Shorooq. The company has raised $72M and operates across multiple markets worldwide. qlub provides payment solutions for restaurants, including pay-at-table, digital menus, order-and-pay, payment links, and SoftPOS terminals. The company has doubled headcount in the past year and is building teams for the next growth stage.
As Growth Marketing Director, you will own the full B2B paid acquisition strategy and execution. You will plan, execute, and scale paid acquisition campaigns across Meta, TikTok, Google Ads, and LinkedIn, managing $100K+ in monthly ad spend with clear ROI accountability. You will lead creative strategy end-to-end: generating and validating high-converting ad concepts, building a performance ad portfolio (live action, UGC-style, AI-assisted), and optimizing for hook rate, hold rate, and scroll-stopping moments.
You will own the funnel from landing page to lead handoff, defining lead qualification criteria and speed-to-lead SLAs with Sales leadership to drive revenue-generating pipeline. You will build reliable multi-touch attribution and reporting infrastructure across channels to guide scaling decisions. You will hire and lead a small team of performance marketers and external partners, setting high standards for quality, speed, and accountability.
The ideal candidate moves fast and makes strong decisions with incomplete information. You take real ownership and think like an operator, not a coordinator. You are energized by hard problems in payments, hospitality, and customer experience.
REQUIREMENTS:
- 8+ years in performance marketing with proven B2B, pipeline-driven results
- Deep hands-on experience with Meta, TikTok, Google Ads (Search), and LinkedIn, including managing $100K+ monthly budgets
- Track record producing or directing high-performing video ads, with strong CRO expertise and a technical foundation in tracking, server-side implementation, and CRM integrations
- Fluency in English is a must
NICE TO HAVE:
- Experience with HubSpot
- Familiarity with Tableau, Google Analytics, or similar analytics platforms
- Knowledge of ad libraries, creative research tools, and structured testing frameworks