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Tebi is a Connected Restaurant Management System founded by Arnout Schuijff (co-founder of Adyen) and backed by €50 million from Index Ventures & CapitalG. The platform unifies sales, reservations, kitchen prep, payments, and data analytics for hospitality businesses across 8 European markets.
You'll join as a Growth Marketer reporting to the Head of Marketing. This is a hands-on builder role focused on shipping organic and non-paid growth experiments rapidly. Rather than strategy decks, you'll take ideas from the backlog to live production, measure results honestly, and double down on what works.
Key responsibilities:
- Ship growth experiments quickly: landing pages, tools, ads, and content. Run many tests, keep winners, kill losers.
- Own Tebi's visibility in AI systems (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews). Create content designed to be cited by AI tools and track competitive positioning.
- Build free tools and calculators for restaurant owners using no-code and AI tools. Scale programmatic landing pages without waiting on engineering.
- Launch scrappy, unconventional campaigns across markets—competitive, guerrilla, and partner media initiatives.
- Turn word-of-mouth into a measurable channel by testing referral and sharing mechanisms that drive demo requests.
- Support performance marketing by creating landing pages, running creative tests, and ensuring proper tracking.
- Maintain rigorous experiment logging: hypothesis, cost, results, and next steps. Set up GA4 tracking and UTMs to attribute demos accurately.
Success is measured by: experiments shipped monthly and learnings captured, demo requests from organic/non-paid channels, Tebi's appearance frequency in AI answers by market, and demos from free tools and programmatic pages.
You'll collaborate deeply with other growth marketers, product marketing, creative teams, and cross-functional partners in Sales, Account Management, RevOps, and Product.
REQUIREMENTS:
- Think like a growth marketer but execute like a hacker. Understand what drives results and can build just enough to validate.
- Prefer shipping working prototypes today over polished plans next week.
- Have built and launched things yourself (pages, tools, automations, campaigns) and can articulate what worked and what didn't.
- Already use AI to accelerate work and have opinions on how it's changing product discovery.
- Hands-on with no-code and AI tools (Framer or Webflow, Zapier or Make, Claude or ChatGPT, Cursor or similar). Pragmatic about tooling choices.
- Comfortable with data and honest about results. Proficient in GA4, HubSpot, Looker, or equivalent analytics platforms.
- Creative, sharp ideas paired with discipline to execute unglamorous work.
- Take ownership and initiative. No task is above or beneath you.
- Fluent English; another European language is a plus.
Nice to have: SEO experience, AEO or AI citation expertise, small business marketing background, hospitality experience, or vibe-coding projects you're proud of.
No minimum years required. Tebi prioritizes how you think and what you've built over tenure.