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Paytm, India's leading mobile payments and financial services distribution company, is seeking a Growth Manager to own the overall growth strategy and business outcomes for the merchant-user ecosystem. This role drives the complete user journey from acquisition through activation, engagement, retention, and power-user conversion, translating merchant insights into scalable growth initiatives.
Key Responsibilities:
- Own end-to-end user growth strategy with accountability for active users, engagement, transactions, and incremental business outcomes
- Define and execute the complete user lifecycle strategy across acquisition, activation, engagement, retention, and reactivation phases
- Translate merchant behavior and customer insights into compelling propositions, campaigns, and growth interventions
- Lead integrated execution across CLM, Product, Marketing, Social, Influencer, Regional, and Finance teams
- Identify and prioritize growth opportunities across user cohorts, lifecycle stages, app journeys, campaigns, offers, and engagement levers
- Drive continuous experimentation and optimization to improve conversion, engagement, retention, and transaction frequency
- Own senior stakeholder reviews including performance narratives, key risks, business decisions, and forward-looking growth plans
- Build strong operating rhythm across teams with clear ownership, prioritization, execution quality, and timely delivery
- Lead and mentor growth leaders and teams while ensuring integrated roadmap and cross-functional collaboration
Success Metrics:
Merchant-to-user conversion, active merchant users, incremental engagement and transactions, activation and lifecycle progression, repeat engagement and retention, campaign effectiveness and ROI, growth roadmap delivery, and cross-functional execution and stakeholder alignment.
Requirements:
- 10–12 years of experience in consumer internet, fintech, payments, e-commerce, marketplaces, or other high-scale consumer businesses
- Strong track record of owning growth and business outcomes at scale
- Deep expertise across consumer growth, lifecycle/CLM, engagement, retention, campaigns, propositions, and experimentation
- Strong analytical and commercial orientation with experience managing budgets, P&L, and ROI-driven growth initiatives
- Proven ability to translate customer and merchant insights into scalable growth programs
- Strong senior stakeholder management and cross-functional leadership skills
- Experience building and leading high-performing teams in fast-paced, ambiguous environments
