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Paytm is India's leading mobile payments and financial services distribution company, serving as a pioneer of mobile QR payments and building technologies for small business commerce. The company operates across five key offerings: Entertainment, Digital Platforms, CVM Solutions, Enterprise Services, and Financial Platforms.
You will join the Growth team supporting Paytm's mobile app and SuperApp ecosystem. This role combines analytical rigor with hands-on execution, focusing on user acquisition, retention, engagement, and go-to-market (GTM) strategy optimization.
Key responsibilities include:
**Growth Analysis & Insights:** Analyze campaign performance across push notifications, in-app messages, email, SMS, and partnerships while tracking conversion KPIs. Monitor retention, reactivation, and engagement metrics including feature adoption, transaction frequency, and monetization flows. Conduct funnel and cohort analyses to identify bottlenecks and growth opportunities. Track campaign ROI, cost per acquisition (CPA), activation rate, referral conversion, and other key growth indicators.
**GTM Strategy Support:** Assist in designing, executing, and analyzing go-to-market plans for new features, wallet flows, or app integrations. Evaluate the effectiveness of promotional campaigns, incentive programs, and partnerships in driving adoption. Monitor competitive offerings and market trends to optimize GTM timing, messaging, and channel strategy.
**Campaign Execution & Optimization:** Support A/B testing and experimentation for messaging, incentives, and feature launches. Recommend optimizations based on campaign performance and user behavior insights. Collaborate with product, marketing, and operations teams to ensure growth initiatives align with overall strategy.
**Reporting & Documentation:** Prepare clear, actionable reports highlighting growth insights, GTM performance, and recommended strategies. Maintain dashboards for campaign KPIs, GTM success metrics, and feature adoption. Document learnings from experiments and campaigns for continuous improvement.
**Requirements:**
- 2–4 years of experience in Growth, Product Growth, Digital Marketing, CRM, Lifecycle Marketing, Product Marketing, or similar role
- Strong understanding of customer funnels and growth metrics
- Experience in planning and executing customer campaigns
- Strong analytical and problem-solving skills
- Good understanding of customer segmentation and lifecycle marketing
- Comfortable working with Excel / Google Sheets and dashboards
- Basic understanding of GA4, Looker Studio, or other analytics tools (preferred)
- Strong communication and stakeholder management skills
- Ability to manage multiple projects and deadlines simultaneously
- Strong ownership and execution mindset
