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Paytm is India's leading mobile payments and financial services distribution company, serving over 500 million registered users and 21 million merchants. This role sits at the intersection of product, analytics, and growth for the merchant lending business.
You will own the end-to-end lending funnel within the Paytm app, spanning offer discovery, eligibility assessment, application, KYC verification, e-sign/e-mandate, disbursal, repayment, and repeat borrowing workflows. Your responsibilities include:
• Diagnosing funnel leaks and cohort behavior through data analysis, translating findings into a prioritized growth roadmap
• Defining growth hypotheses, writing business requirements documents, and collaborating with product, engineering, and design teams to ship features such as smarter offer placement, pre-filled applications, faster KYC, one-tap top-ups, and renewal nudges
• Designing and analyzing A/B tests with rigor: hypothesis formulation, sample size calculation, guardrail metrics, statistical significance testing, and incrementality measurement
• Building and maintaining the metrics framework and dashboards for merchant lending, including north-star metrics, input metrics, and cohort views
• Partnering with Campaigns/CRM teams to align product surfaces and lifecycle communication
• Coordinating with the Product team on roadmap priorities and with the Data Warehouse/data engineering team to define events, data models, and pipelines ensuring lending metrics are accurate, timely, and self-serve
• Driving AI and automation across growth workflows—automated segmentation, offer targeting, propensity models, auto-generated reports and alerts, and AI-assisted merchant communication—to reduce manual effort and accelerate experiments
• Conducting regular merchant engagement through calls, field visits, and user research to keep the roadmap grounded in real needs
This is a growth management role that requires balancing analytical rigor with product intuition and merchant empathy. You will work cross-functionally to scale India's largest digital lending story.
Requirements:
• 5–8 years of experience in product management, growth, or product analytics
• Strong analytical skills and deep comfort with experimentation design and statistics
• Clear writing and structured thinking; ability to make data-backed cases to leadership
• High ownership, bias for action, and comfort with ambiguity
