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Rippling is seeking a Growth Lead, SEM to drive qualified pipeline and efficient revenue growth through paid search. This is a senior individual contributor role reporting to the Director of Search Marketing, combining deep B2B SEM expertise with strong business judgment.
You will own end-to-end strategy and execution across Google Ads and Microsoft Ads, initially focused on Rippling's Finance and IT products, with opportunity to shape broader SEM strategy across product lines as priorities evolve.
Key responsibilities include:
- Developing and executing SEM strategy and roadmap, translating business objectives into annual plans and quarterly priorities
- Independently identifying growth opportunities, sizing impact, and leading initiatives from diagnosis through execution
- Allocating investment based on marginal returns, developing frameworks to determine where the next dollar generates greatest incremental value
- Designing and leading experimentation to answer meaningful business questions across bidding, targeting, creative, and investment levels
- Distinguishing attributed performance from incremental growth and scaling approaches supported by evidence
- Strengthening B2B measurement and bidding signals by partnering with Growth Operations and Analytics to connect CRM outcomes to reporting and optimization
- Improving account architecture, bidding portfolios, and campaign strategy, evaluating AI Max, Performance Max, and automated bidding capabilities
- Improving the full acquisition funnel by working with CRO, Web, Product Marketing, and Sales teams on messaging, landing page relevance, and lead quality
- Leading stakeholder communication on opportunities, recommendations, performance trends, and risks
- Mentoring teammates and raising team capabilities through shared frameworks, QA safeguards, and AI-assisted workflows
You will partner closely with business leaders and teams across Marketing, Sales, Analytics, and Growth Operations to connect channel decisions to business outcomes. Success means delivering results in your own portfolio while improving the capabilities and effectiveness of the broader team.
Rippling is a unified HR, IT, and Finance platform that automates the entire employee lifecycle. Based in San Francisco, the company has raised $1.4B+ from top investors including Kleiner Perkins, Founders Fund, and Sequoia, and was named one of America's best startup employers by Forbes.
Requirements:
- Substantial B2B SEM experience: typically 10+ years in SEM or performance marketing, including significant hands-on ownership of B2B paid search programs
- Experience with sales-assisted acquisition and longer buying cycles required
- Deep platform expertise: advanced knowledge of Google Ads and Microsoft Ads, including campaign structure, bidding strategies, and optimization
- Proficiency with analytics and measurement tools (Google Analytics 4, conversion tracking, CRM integration)
- Strong analytical and business acumen with ability to develop frameworks for investment decisions and ROI analysis
- Experience with A/B testing, statistical significance, and experimental design
- Familiarity with landing page optimization, conversion rate optimization, and full-funnel measurement
- Direct partnership experience with Sales or SDR teams to improve qualification and funnel conversion
- Experience with Contentful or similar content management systems for landing page development and experimentation
