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Cabify is a mobility platform transforming urban transportation by connecting riders and drivers sustainably and efficiently. The Regions & Rider Growth team designs and executes growth strategy and brand positioning across all operating markets.
You will serve as the guardian of efficiency and impact for growth strategies. Your primary mission is to ensure every initiative is backed by solid data, promotional investment is optimized, and performance visibility is clear across all operations. You will act as a critical analytical bridge between Rider Growth strategy and regional execution.
Key Responsibilities:
• Monitor performance and efficiency by tracking KPIs such as Daily Orders (DO) and GMV/ticket, identifying deviations, analyzing root causes, and uncovering opportunities to improve promotional investment efficiency.
• Design and optimize data visibility by creating and maintaining scorecards and dashboards in Tableau and other tools to enable rapid decision-making and eliminate recurring manual analysis.
• Standardize analysis and operational control by developing replicable analytical templates and methodologies to compare performance across regions, segments, and time periods, ensuring consistency and pattern detection.
• Conduct deep, actionable analysis by investigating user behavior by zone, hub, and specific time periods, identifying valuable insights for acquisition, retention, and pricing optimization.
• Ensure quality and consistency by auditing key configurations (SRE, vouchers, zones, pricing) and verifying investment, ensuring growth initiatives are implemented correctly and results are measured accurately.
Requirements:
• 2–3 years of experience in business analysis, growth, or performance roles, preferably in B2C, marketplace, or mobility/delivery environments.
• Advanced SQL proficiency for data extraction and manipulation; strong competency with visualization tools like Tableau.
• Strong analytical capability to structure complex problems, interpret data, and translate findings into clear, actionable recommendations.
• Ability to communicate insights concisely and persuasively using data storytelling to influence decision-making.
• Proactive mindset and ownership mentality to drive cross-functional initiatives and collaborate effectively with different teams.
• Impact and detail orientation with solid judgment to detect deviations and ensure measurement and control quality.
