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Wildlife Studios is seeking a Business Analyst - Growth & User Acquisition to drive data-informed growth strategy for its mobile game portfolio. You will be part of the Product Marketing team, working at the intersection of product, marketing, and analytics to shape how Wildlife scales its games and optimizes marketing investment.
In this role, you will:
• Conduct deep analysis of player and game performance across engagement, monetization, and user acquisition costs, translating data into clear strategic recommendations.
• Design and evaluate experiments, from concept tests to soft launches, with clear understanding of what data can and cannot prove.
• Shape distribution strategy by identifying which markets, channels, audiences, and creative approaches to test, and analyzing optimal investment allocation across platforms like Meta, Google, and TikTok.
• Support critical product decisions (kill, iterate, scale) by building rigorous analysis and recommendations grounded in data.
• Develop early-stage models for LTV, payback, and market size under uncertainty, understanding key assumptions and using them to inform investment decisions.
• Guide launch strategy for games graduating to global scale, determining market sequencing, ramp speed, and investment levels.
• Prioritize high-impact analyses from the many questions new games generate, identifying problems most likely to change product or investment decisions.
• Collaborate cross-functionally with game teams, product, and creative throughout a title's lifecycle, bringing market and player insights into product discussions and product reality into positioning and distribution strategy.
You will work with games across their entire lifecycle, from early testing through global scale, driving growth for titles played by millions. The work requires understanding products deeply, digging into complex data, optimizing performance, and building true growth strategies rather than executing downstream tactics.
REQUIREMENTS:
• Bachelor's degree in Engineering, Computer Science, Statistics, Economics, Business, or equivalent practical experience.
• Strong analytical, organizational, and communication skills; ability to explain models and findings to non-technical stakeholders.
• Working proficiency in SQL, plus Python or R.
• Comfort working with incomplete data and poorly defined questions.
NICE TO HAVE:
• Experience with A/B testing, multivariate testing, and other performance evaluation methodologies.
• Experience with large datasets, BI tooling, or building data pipelines.
• Background in user acquisition, performance marketing, growth, banking, or consulting.
• Familiarity with mobile gaming industry landscape.
You are proactive and autonomous, driving initiatives without waiting for instructions while maintaining stakeholder visibility and buy-in. You thrive in high-demand environments, excel at prioritization, and are an exceptional communicator who can influence others—including delivering data-backed pushback on ideas that won't work.
