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DocPlanner Group is the world's largest healthcare platform, connecting 24 million patients with 280,000 doctors across 13 countries through brands like Doctoralia, ZnanyLekarz, MioDottore, DoktorTakvimi, and jameda. The company operates marketplaces, SaaS, and AI tools that help doctors, clinics, and hospitals work more efficiently.
As Global Performance Marketing Manager – B2B, you will lead paid advertising strategy and execution across Meta Ads, Google Ads, LinkedIn Ads, TikTok, and emerging channels to drive B2B growth. This is a hands-on role combining strategic thinking with day-to-day campaign ownership, overseeing a multi-million euro annual paid media budget across multiple markets, products, and customer segments.
Key Responsibilities:
- Serve as global subject matter expert and owner for paid advertising in lead generation, particularly Meta, Google, TikTok, and LinkedIn Ads
- Maximize lead volume from paid channels while maintaining lead quality and staying within budget and CPA targets
- Provide data-driven guidance to content and design teams on creative concepts, messaging, formats, and offers
- Design and execute structured creative tests, converting insights into scalable best practices
- Identify creative opportunities and drive a strong pipeline of new assets across markets
- Manage and develop paid marketing specialists across different markets, providing guidance, feedback, and mentorship
- Identify and implement AI-powered workflows to reduce manual tasks and improve team efficiency
- Serve as strategic advisor and mentor to direct reports and team members on paid ads strategy
- Forecast, set, and monitor channel budget pacing in consultation with local marketers
- Develop hypotheses for improving paid advertising approach and collaborate with specialists to test them
- Analyze paid marketing campaign performance with marketing operations, lead generation, and analytics teams; recommend improvements based on insights
- Support junior specialists in skill development while remaining hands-on with day-to-day work
- Proactively improve processes and workflows as budgets and organization scale
The role requires managing people and setting strategy for a global function, positioning this as a manager-level role with both strategic and hands-on responsibilities.
Requirements:
- 6–8+ years of hands-on paid ads campaign management experience, ideally in international high-growth or performance agency environments
- Strong point of view on ad hooks, formats, and the connection between attention-grabbing and conversion-driving creative
- Proven track record managing and executing paid marketing strategies with direct impact on company revenue
- Strong analytical and reporting skills to connect campaign, funnel, and business metrics; identify opportunities and root causes of underperformance
- Experience using AI to analyze performance trends, generate testing hypotheses, and uncover growth opportunities
- Ability to give feedback, structure priorities, and help others grow
- Familiarity with modern targeting strategies and automation in ad platforms, combined with mastery of proven optimization techniques
- Strategic thinker who enjoys hands-on execution
- Strong project management skills and ability to work cross-functionally in fast-paced environments
- Strong business English; secondary language (Portuguese, Spanish, Italian, German, or Polish) a plus
- Must already have legal right to work in Mexico; visa sponsorship not available
