SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Veremark is hiring a Global Marketing Manager to own marketing strategy and execution for its whistleblowing product, with primary focus on APAC, the Middle East, and EMEA regions. This is a hands-on, senior individual contributor role reporting into the marketing leadership team.
You will own the complete marketing plan, dedicated budget, and commercial performance for the whistleblowing product line. Your core responsibilities include:
**Campaign & Demand Generation**: Plan and execute integrated campaigns across email, paid media, organic search, webinars, and events. Adapt messaging and execution to regional buying needs across HR, compliance, legal, and risk audiences. Build and optimize segmented nurture journeys and marketing automation to convert prospects into sales-ready opportunities.
**Strategic Planning & Positioning**: Own the global whistleblowing marketing plan and budget, prioritizing markets, audiences, and channels against agreed pipeline, revenue, and adoption targets. Work with Product, Product Marketing, and Sales to sharpen positioning, buyer profiles, and messaging. Own the content plan, coordinating with content teams and subject-matter experts to deliver landing pages, guides, case studies, and sales materials.
**Performance & Optimization**: Set keyword and paid search priorities with Performance Marketing teams. Build and maintain marketing automation workflows. Partner with Account Management on cross-sell and customer campaigns to increase adoption across existing clients. Align with regional Sales teams on campaign priorities and lead handover. Work with Revenue Operations to maintain tracking and report on budget, pipeline, revenue contribution, and adoption by market and channel. Continuously test and optimize audiences, messaging, content, and nurture flows, reallocating budget toward high-performing activities.
**Cross-functional Collaboration**: Work across Marketing, Sales, Account Management, Product, and Revenue Operations to turn market opportunities into campaigns that generate qualified pipeline and revenue. Coordinate specialist support across content, paid search, design, and web. Execute independently and coordinate delivery across markets and time zones.
Veremark is a remote-first HR tech scale-up (~200+ people globally) focused on trust and verification. The company recently launched its whistleblowing platform and has been ranked in Deloitte's Tech Fast 50 for the second consecutive year.
**Requirements**:
- 5+ years of B2B marketing, demand generation, or growth marketing experience, ideally in SaaS or scale-up environments
- Proven ownership of integrated marketing campaigns, budgets, and measurable pipeline or revenue outcomes
- Hands-on experience building and optimizing email nurture journeys, segmentation, and marketing automation (HubSpot experience preferred)
- Strong understanding of paid search, keyword strategy, content, and conversion optimization; ability to brief specialists and challenge performance
- Experience selecting and delivering webinars or events with clear commercial objectives and structured follow-up
- Comfortable working across Sales, Account Management, and Product teams; experience supporting both new customer acquisition and customer expansion
- Highly organized and commercially focused; ability to execute independently and coordinate across markets and time zones
- Experience across APAC, Middle East, and/or EMEA strongly preferred
- Experience in whistleblowing, compliance, RegTech, HR tech, or complex B2B buying journeys is a plus
