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Botpress is a Series B-funded enterprise AI agent platform for customer service, built from the ground up with AI at its core rather than bolted on. The company raised $25M in Series B funding in 2025 and is redefining how support teams work by empowering skilled human agents who pilot AI, rather than replacing them.
You will join as Senior Product Marketing Manager, reporting to the Director of Product Growth and working directly with the VP of Marketing. Your core mission is to own Botpress's narrative—finding the stories that buyers want to hear, crafting them, and distributing them across every touchpoint where prospects evaluate the platform.
You'll work embedded in a product growth team alongside a PM and growth engineer, ensuring your messaging deploys rapidly and shows measurable impact on the funnel within weeks. You own every word from first ad to paid conversion, and you'll see the direct effect of your work on revenue.
Key responsibilities include:
- Conducting customer interviews, market research, and win/loss analysis to inform positioning and messaging
- Building and deploying a new product and company narrative across the homepage, AI customer service landing page, onboarding, sales decks, and email campaigns
- Attracting more targeted buyers (B2B customer service leaders in North America) and improving conversion from landing page to signup to paid plan, backed by experimentation
- Redesigning nurture and conversion journeys in HubSpot, triggered by product signals and managed as continuous experimentation programs
- Driving messaging and launch support for pricing and packaging changes
- Equipping the sales team with messaging they actually use: decks, competitive positioning, objection handling
- Connecting each new product feature to a clear value proposition
You are an exceptional B2B writer and storyteller with a portfolio of published messaging (homepages, launches, landing pages) tied to business results. You have positioned or repositioned a product at an early-stage company or during a pivot—you created the narrative rather than inheriting an established brand. You lead your own customer interviews and market research, showing how insights became messages. You execute autonomously: creating and publishing emails, journeys, and page updates in HubSpot without a team behind you. You're comfortable with ambiguity and rapid pivots, and you can quantify the impact of your work on key metrics.
Botpress operates entirely in-office with a culture that values both technical rigor and shared ambition. The company offers 4 weeks vacation, paid sick leave and parental leave, comprehensive benefits (health, dental, vision, travel, life), learning and development funding, significant stock option grants, RRSP matching, and a dynamic office community.
Requirements:
- Experience in AI, customer service, customer experience, or helpdesk tools (e.g., Intercom, Zendesk, Gorgias, Ada, Front)
- Marketing experience targeting customer service or support leaders at mid-market North American companies
- Experience with a PLG or self-serve funnel where marketing owned conversion, not just lead generation
- A/B testing on landing pages and emails, comfort with product analytics (PostHog or equivalent)
- Experience launching pricing and packaging changes
- Proficiency with Webflow or similar CMS
- Fluent, hands-on use of AI tools in your own work
The hiring process includes a paid, time-limited practical exercise.
