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Socure is building identity trust infrastructure for the digital economy, verifying identities in real time and stopping fraud at scale. The company operates at the intersection of identity verification, AI, and security, serving businesses, governments, and millions of end users.
You will join as a Marketing Operations & Automation Specialist, responsible for scaling Socure's marketing engine through technical execution, data governance, and process automation. This is a hands-on role that bridges marketing operations and emerging AI/automation capabilities.
Key Responsibilities:
Process Streamlining & Workflow Automation: Audit existing marketing workflows to identify inefficiencies and manual handoffs. Partner with internal AI/automation teams to integrate existing AI agents and tools into day-to-day campaign execution. Document standard operating procedures for campaign deployment, naming conventions, and system configurations.
Data Structure & List Execution: Maintain structured custom fields, properties, and object relationships across marketing automation platforms (e.g., Marketo) and CRM systems (e.g., Salesforce). Manage list imports with strict deduplication, accurate field mapping, and consent tagging. Support lead assignment rules, scoring triggers, and sales notifications. Monitor sync health between marketing software and CRM to resolve field mapping conflicts and processing errors.
Campaign Execution & Governance: Build, test, and launch email workflows, nurture programs, landing pages, and forms within the marketing automation engine. Execute pre-flight testing for UTM tracking, dynamic content tokens, link functionality, and trigger accuracy. Ensure all campaign execution and data handling comply with regional privacy standards (GDPR, CCPA, CAN-SPAM).
You will work alongside a dedicated internal team building specialized AI agents and skills, with a focus on identifying opportunities to integrate automation into workflows and list operations.
Requirements:
- 2–4 years of hands-on experience in Marketing Operations, Revenue Operations, or Campaign Operations
- Power-user proficiency with a major Marketing Automation Platform (HubSpot, Marketo, Pardot/Account Engagement) and CRM (Salesforce)
- Familiarity with iPaaS tools (e.g., Zapier, Make) or native automation features within marketing platforms
- Exposure to modern AI tools/skills and clear understanding of how automated workflows operate in a marketing context
- Highly organized with exceptional attention to detail, strong execution speed, and drive to simplify complex processes
