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Salary: EUR 36,000 - 67,600 / annual
Factorial is building leading business management software for companies of all sizes, with a strong focus on Finance. The company operates across 9 markets, serves 700,000+ users, and is one of Europe's fastest-growing SaaS companies backed by top-tier investors.
You will own the full sales cycle for Factorial's Finance product, from opportunity creation through signature. Unlike traditional sales roles, you won't wait for inbound leads—you'll identify companies with real finance pain, find the entry point, and convert conversations into deals. Your customers will be CFOs, Financial Controllers, Finance Directors, and Heads of FP&A. You'll need to understand their world: month-end close, committed spend, cost of headcount, project margin, and ERP reality.
This is a founding role, meaning the playbook isn't written yet. You'll help build the sales narrative, qualification criteria, and discovery process that the broader team will adopt. Your deals will shape how Finance scales across Europe. You won't be selling AI as a feature—ONE (Factorial's AI agent) is the architecture of the Finance product itself, and you'll explain this credibly to skeptical finance leaders.
Key responsibilities include: generating your own pipeline through prospecting and outbound work (with SDR and Marketing support); running the complete sales cycle from discovery through contract negotiation; leading high-level negotiations with senior finance stakeholders; building financial business cases around cost savings, close-time reduction, and margin visibility; articulating the role and value of AI in the product; using AI in your own sales motion; conducting consultative discovery before pitching; owning contract negotiation end-to-end; maintaining accurate forecasts in HubSpot; and feeding insights back to Product and Marketing to refine ICP, messaging, and roadmap.
You'll be expected to use AI daily in your own work and share what works with the team. This is a full-cycle, hunter-oriented role where you originate and close your own deals.
REQUIREMENTS:
- 1–2 years closing deals, ideally in B2B SaaS (or equivalent experience from finance or AI company roles)
- Full-cycle sales instinct: proven ability to generate your own pipeline, not just work inbound or handed-over opportunities
- Financial background or fluency: genuine understanding of accounting, budgeting, expense management, procurement, treasury, or ERP—enough to hold a real conversation with a CFO (either from finance work experience or from selling to finance)
- Demonstrated experience talking to finance decision-makers (CFOs, Controllers, Finance Directors) without intimidation
- Genuine engagement with AI: daily user, curious about direction, informed opinions on what it's actually good for
- Hunter mentality: hungry, persistent, motivated by creating opportunities from scratch
- Strong negotiation skills and comfort with contract negotiation
- Excellent communication and empathy
- Organized and analytical, comfortable managing pipeline and forecasts
- Proactive, idea-generating, full ownership mindset
- Native or bilingual Spanish plus professional English
BONUS:
- Hands-on background as finance professional (controller, analyst, accountant, FP&A) before moving to sales
- Prior experience selling financial software, ERP, or fintech
- HubSpot CRM experience
- Experience building a business unit or territory from scratch
- Experience building AI workflows, agents, or automations
- Additional languages: French, German, Italian, or Portuguese
